E-LIB Suche - Ergebnisse für: Trusov, Michael

1

Efficient estimation of network games of incomplete informa..

, In: Management science

application to large online social networks

Chen, Xi ; Trusov, Michael ; Lans, Ralf van der. (2021) 12 - p. 7575-7598

Copies: Zentrale;

2

Customer satisfaction underappreciation: The relation of cu..:

Huang, Ming-Hui ; Trusov, Michael
International Journal of Research in Marketing. 37 (2020) 1 - p. 129-150 , 2020

Link: https://doi.org/10.1016/..

3

Swayed by the Numbers: The Consequences of Displaying Produ..:

Watson, Jared ; Ghosh, Anastasiya Pocheptsova ; Trusov, Michael
Journal of Marketing. 82 (2018) 6 - p. 109-131 , 2018

Link: https://www.jstor.org/st..

4

User profiling in display advertising:

, In: Handbook of Marketing Analytics,

Trusov, Michael ; Ma, Liye , 2018

Link: https://doi.org/10.4337/..

5

Swayed by the Numbers: The Consequences of Displaying Produ..:

Watson, Jared ; Ghosh, Anastasiya Pocheptsova ; Trusov, Michael
Journal of Marketing. , 2018

Link: https://doi.org/10.1509/..

6

Swayed by the Numbers: The Consequences of Displaying Produ..:

Watson, Jared ; Ghosh, Anastasiya Pocheptsova ; Trusov, Michael
Journal of Marketing. 82 (2018) 6 - p. 109-131 , 2018

Link: https://doi.org/10.1177/..

7

A new method to aid copy testing of paid search text advert..:

, In: Journal of marketing research / American Marketing Association

Rutz, Oliver J. ; Sonnier, Garrett P. ; Trusov, Michael. (2017) 6 - p. 885-900

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

8

Online shopping and social media

, In: Journal of marketing / American Marketing Association

friends or foes?

Zhang, Yuchi ; Trusov, Michael ; Stephen, Andrew T. ; Jamal, Zainab. (2017) 6 - p. 24-41

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

9

Online Shopping and Social Media: Friends or Foes?:

Zhang, Yuchi ; Trusov, Michael ; Stephen, Andrew T..
Journal of Marketing. 81 (2017) 6 - p. 24-41 , 2017

Link: https://doi.org/10.1509/..

10

A New Method to Aid Copy Testing of Paid Search Text Advert..:

RUTZ, OLIVER J. ; SONNIER, GARRETT P. ; TRUSOV, MICHAEL
Journal of Marketing Research. 54 (2017) 6 - p. 885-900 , 2017

Link: https://www.jstor.org/st..

11

Integrating Social Networks into Marketing Decision Models:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,

Chen, Xi ; van der Lans, Ralf ; Trusov, Michael - p. 505-529 , 2017

Link: https://doi.org/10.1007/..

12

A New Method to Aid Copy Testing of Paid Search Text Advert..:

Rutz, Oliver J. ; Sonnier, Garrett P. ; Trusov, Michael
Journal of Marketing Research. 54 (2017) 6 - p. 885-900 , 2017

Link: https://doi.org/10.1509/..

13

Crumbs of the Cookie: User Profiling in Customer-Base Analy..:

Trusov, Michael ; Ma, Liye ; Jamal, Zainab
Marketing Science. 35 (2016) 3 - p. 405-426 , 2016

Link: http://www.jstor.org/sta..

14

Improving prelaunch diffusion forecasts

, In: Journal of marketing research / American Marketing Association

using synthetic networks as simulated priors

Trusov, Michael. (2013) 6 - p. 675-690

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

15

Improving Prelaunch Diffusion Forecasts: Using Synthetic Ne..:

Trusov, Michael ; Rand, William ; Joshi, Yogesh V.
Journal of Marketing Research. 50 (2013) 6 - p. 675-690 , 2013

Link: https://doi.org/10.1509/..