Tsai, Hsiu-Wan
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5

Inclusive Advertising for a Better World:

Viglia, Giampaolo ; Tsai, Wan-Hsiu Sunny ; Das, Gopal.
Journal of Advertising.  52 (2023)  5 - p. 643-646 , 2023
 
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6

Humanizing Chatbots for Interactive Marketing:

, In: The Palgrave Handbook of Interactive Marketing,
Tsai, Wan-Hsiu Sunny ; Chuan, Ching-Hua - p. 255-273 , 2023
 
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7

Understanding Responses to Embarrassing Questions in Chatbo..:

, In: Future Research Directions in Computational Intelligence; EAI/Springer Innovations in Communication and Computing,
Chuan, Ching-Hua ; Tsai, Wan-Hsiu S. ; Lun, Di. - p. 17-25 , 2023
 
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8

Meaning transfer in celebrity endorsement and co-branding: ..:

Tian, Shiyun ; Tao, Weiting ; Hong, Cheng.
International Journal of Advertising.  41 (2021)  6 - p. 1017-1037 , 2021
 
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9

The Role of Strategic Internal Communication in Workplace D..:

Lee, Yeunaje ; Li, Jo-Yun Queenie ; Tsai, Wan-Hsiu Sunny
International Journal of Strategic Communication.  15 (2021)  1 - p. 37-59 , 2021
 
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11

Publics' communication on controversial sociopolitical issu..:

Tao, Weiting ; Hong, Cheng ; Tsai, Wan-Hsiu Sunny.
Journal of Applied Communication Research.  49 (2020)  1 - p. 44-65 , 2020
 
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14

Framing Artificial Intelligence in American Newspapers:

, In: Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society,
 
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15

En-Gendering Power and Empowerment in Advertising: A Conten..:

Tsai, Wan-Hsiu Sunny ; Shata, Aya ; Tian, Shiyun
Journal of Current Issues & Research in Advertising.  42 (2019)  1 - p. 19-33 , 2019
 
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