E-LIB Suche - Ergebnisse für: Tsai, Shu-Pei

1

Investigating metaverse marketing for travel and tourism:

Tsai, Shu-pei
Journal of Vacation Marketing. 30 (2022) 3 - p. 479-488 , 2022

Link: https://doi.org/10.1177/..

2

CHARITY ORGANIZATIONS ADOPTING VIRTUAL REALITY MODALITY: TH..:

Tsai, Shu-Pei
Journal of Organizational Computing and Electronic Commerce. 31 (2021) 3 - p. 250-269 , 2021

Link: https://doi.org/10.1080/..

3

Driving destination loyalty via separate impact of hedonia ..:

Tsai, Shu-pei
Current Issues in Tourism. 24 (2020) 8 - p. 1048-1053 , 2020

Link: https://doi.org/10.1080/..

4

Augmented reality enhancing place satisfaction for heritage..:

Tsai, Shu-pei
Current Issues in Tourism. 23 (2019) 9 - p. 1078-1083 , 2019

Link: https://doi.org/10.1080/..

5

Innovative behaviour of knowledge workers and social exchan..:

Tsai, Shu-pei
Journal of Knowledge Management. 22 (2018) 8 - p. 1712-1735 , 2018

Link: https://doi.org/10.1108/..

6

E-loyalty driven by website quality: The case of destinatio..:

Tsai, Shu-pei
Journal of Organizational Computing and Electronic Commerce. 27 (2017) 3 - p. 262-279 , 2017

Link: https://doi.org/10.1080/..

7

Driving holistic innovation to heighten hotel customer loya..:

Tsai, Shu-Pei
Current Issues in Tourism. 20 (2015) 15 - p. 1604-1619 , 2015

Link: https://doi.org/10.1080/..

8

Meaning threats heighten consumer attachment: implications ..:

Tsai, Shu-pei
European Management Journal. 32 (2014) 6 - p. 991-1000 , 2014

Link: https://doi.org/10.1016/..

9

Love and Satisfaction Drive Persistent Stickiness: Investig..:

Tsai, Shu-Pei
International Journal of Tourism Research. 16 (2013) 6 - p. 565-577 , 2013

Link: https://doi.org/10.1002/..

10

Discussing Brand Information on Social Networking Sites: Im..:

Tsai, Shu-pei
Journal of Organizational Computing and Electronic Commerce. 23 (2013) 4 - p. 372-391 , 2013

Link: https://doi.org/10.1080/..

11

Fostering international brand loyalty through committed and..:

Tsai, Shu-pei
International Business Review. 20 (2011) 5 - p. 521-534 , 2011

Link: https://doi.org/10.1016/..

12

Shopping mall management and entertainment experience: a cr..:

Tsai, Shu-pei
The Service Industries Journal. 30 (2009) 3 - p. 321-337 , 2009

Link: https://doi.org/10.1080/..

13

Message framing strategy for brand communication:

, In: Journal of advertising research / Advertising Research Foundation

Tsai, Shu-Pei. (2007) 3 - p. 364-377

Copies: Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

14

Integrated marketing as management of holistic consumer exp..:

Tsai, Shu-pei
Business Horizons. 48 (2005) 5 - p. 431-441 , 2005

Link: https://doi.org/10.1016/..

15

Impact of Personal Orientation on Luxury-Brand Purchase Val..:

Tsai, Shu-pei
International Journal of Market Research. 47 (2005) 4 - p. 427-452 , 2005

Link: https://doi.org/10.1177/..