Tsou, Hung-Tai
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3

How does digital technology usage benefit firm performance?..:

Tsou, Hung-Tai ; Chen, Ja-Shen
Technology Analysis & Strategic Management.  35 (2021)  9 - p. 1114-1127 , 2021
 
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4

"Yes, we do. Why not use augmented reality?" customer respo..:

Hsu, Sheila Hsuan-Yu ; Tsou, Hung-Tai ; Chen, Ja-Shen
Journal of Retailing and Consumer Services.  62 (2021)  - p. 102649 , 2021
 
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5

Dynamic capabilities, human capital and service innovation:..:

Tsou, Hung-Tai ; Chen, Ja-Shen
Asian Journal of Technology Innovation.  28 (2020)  2 - p. 181-203 , 2020
 
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6

Openness of technology adoption, top management support and..:

Hsu, Hsuan-Yu ; Liu, Feng-Hsu ; Tsou, Hung-Tai.
Journal of Business & Industrial Marketing.  34 (2019)  3 - p. 575-590 , 2019
 
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8

Effect of multichannel service delivery quality on customer..:

Chen, Ja-Shen ; Tsou, Hung-Tai ; Chou, Cindy Yunhsin.
Asia Pacific Journal of Marketing and Logistics.  32 (2019)  2 - p. 473-494 , 2019
 
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10

How to enhance IT B2B service innovation? An integrated vie..:

Tsou, Hung-Tai ; Cheng, Colin C.J.
Journal of Business & Industrial Marketing.  33 (2018)  7 - p. 984-1000 , 2018
 
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13

Performance effects of technology–organization–environment ..:

Tsou, Hung-Tai ; Hsu, Sheila Hsuan-Yu
International Journal of Information Management.  35 (2015)  1 - p. 1-14 , 2015
 
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14

Market and technology orientations for service delivery inn..:

Liao, Wen-Hsuan ; Chen, Ja-Shen ; Tsou, Hung-Tai.
Journal of Business & Industrial Marketing.  29 (2014)  6 - p. 499-513 , 2014
 
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15

The effect of interfirm codevelopment competency on the inn..:

Tsou, Hung-Tai
Technology Analysis & Strategic Management.  24 (2012)  7 - p. 631-646 , 2012
 
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