E-LIB Suche - Ergebnisse für: Umashankar, Nita

1

Understanding Customer Participation Dynamics: The Case of ..:

Umashankar, Nita ; Kim, Kihyun Hannah ; Reutterer, Thomas
Journal of Marketing. 87 (2023) 5 - p. 719-735 , 2023

Link: https://doi.org/10.1177/..

2

Testing Work–Life Theory in Marketing: Evidence from Field ..:

Umashankar, Nita ; Grewal, Dhruv ; Guha, Abhijit.
Journal of Marketing Research. 61 (2023) 2 - p. 307-329 , 2023

Link: https://doi.org/10.1177/..

3

Acoustic surveillance of cough for detecting respiratory di..:

Gabaldón-Figueira, Juan C. ; Keen, Eric ; Giménez, Gerard...
ERJ Open Research. 8 (2022) 2 - p. 00053-2022 , 2022

Link: https://doi.org/10.1183/..

4

Digital acoustic surveillance for early detection of respir..:

Gabaldon-Figueira, Juan Carlos ; Brew, Joe ; Doré, Dominique Hélène...
BMJ Open. 11 (2021) 7 - p. e051278 , 2021

Link: https://doi.org/10.1136/..

5

Despite Efficiencies, Mergers and Acquisitions Reduce Firm ..:

Umashankar, Nita ; Bahadir, S. Cem ; Bharadwaj, Sundar
Journal of Marketing. 86 (2021) 2 - p. 66-86 , 2021

Link: https://doi.org/10.1177/..

6

Marketplace Literacy as a Pathway to a Better World: Eviden..:

Viswanathan, Madhubalan ; Umashankar, Nita ; Sreekumar, Arun.
Journal of Marketing. 85 (2021) 3 - p. 113-129 , 2021

Link: https://doi.org/10.1177/..

7

How and Why the Collaborative Consumption of Food Leads to ..:

Parker, Jeffrey R. ; Umashankar, Nita ; Schleicher, Martin G.
Journal of Public Policy & Marketing. 38 (2019) 2 - p. 154-171 , 2019

Link: https://doi.org/10.1177/..

8

How and Why the Collaborative Consumption of Food Leads to ..:

Parker, Jeffrey R. ; Umashankar, Nita ; Schleicher, Martin G.
Journal of Public Policy & Marketing. 38 (2019) 2 - p. 154-171 , 2019

Link: https://www.jstor.org/st..

9

How and Why the Collaborative Consumption of Food Leads to ..:

Parker, Jeffrey R. ; Umashankar, Nita ; Schleicher, Martin G.
Journal of Public Policy & Marketing. , 2018

Link: https://doi.org/10.1509/..

10

The benefit of becoming friends

, In: Journal of marketing / American Marketing Association

complaining after service failures leads customers with str...

Umashankar, Nita ; Ward, Morgan K. ; Dahl, Darren W.. (2017) 6 - p. 79-98

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

The Benefit of Becoming Friends: Complaining after Service ..:

Umashankar, Nita ; Ward, Morgan K. ; Dahl, Darren W.
Journal of Marketing. 81 (2017) 6 - p. 79-98 , 2017

Link: https://doi.org/10.1509/..

12

The Benefit of Becoming Friends: Complaining After Service ..:

Umashankar, Nita ; Ward, Morgan K. ; Dahl, Darren W.
Journal of Marketing. 81 (2017) 6 - p. 79-98 , 2017

Link: https://www.jstor.org/st..

13

Anticipated vs. Actual Synergy in Merger Partner Selection ..:

Rao, Vithala R. ; Yu, Yu ; Umashankar, Nita
Marketing Science. 35 (2016) 6 - p. 934-952 , 2016

Link: https://www.jstor.org/st..

14

Do loyal customers really pay more for services?:

Umashankar, Nita ; Bhagwat, Yashoda ; Kumar, V.
Journal of the Academy of Marketing Science. 45 (2016) 6 - p. 807-826 , 2016

Link: https://doi.org/10.1007/..

15

Anticipated vs. Actual Synergy in Merger Partner Selection ..:

Rao, Vithala R. ; Yu, Yu ; Umashankar, Nita
Marketing Science. 35 (2016) 6 - p. 934-952 , 2016

Link: https://doi.org/10.1287/..