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VALETTE-FLORENCE, PIERRE
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1

A consumer demands-resources model of engagement: Theoretic..:

Capeau, Fanny ; Valette-Florence, Pierre ; Cova, Véronique
Journal of Business Research.  177 (2024)  - p. 114619 , 2024
Link: https://doi.org/10.1016/..
 
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2

Gerotranscendence: an explanatory variable for the boomer g..:

Bourcier-Béquaert, Bénédicte ; Chevalier, Corinne ; Moal, Gaëlle.
International Journal of Advertising.  , 2024
Link: https://doi.org/10.1080/..
 
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3

How do customers experience terroir? An investigation of it..:

Couder, Julien ; Valette-Florence, Pierre
Journal of Business Research.  181 (2024)  - p. 114712 , 2024
Link: https://doi.org/10.1016/..
 
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4

Vers une solution au gaspillage alimentaire chez les distri..:

Hanan, Audrey ; Moulins, Jean-Louis ; Valette-Florence, Pierre
Recherche et Applications en Marketing (French Edition).  , 2024
Link: https://doi.org/10.1177/..
 
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5

Toward a Theoretical Model of Branded Chatbot Adoption, a B..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contreras, Camilo R. ; Valette-Florence, Pierre - p. 181-182 , 2023
Link: https://doi.org/10.1007/..
 
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6

Can a Nudge Induce Inferences of Manipulative Intent? An Ab..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Bataoui, Soffien ; Gerard, Jessica ; Valette-Florence, Pierre - p. 195-196 , 2022
Link: https://doi.org/10.1007/..
 
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7

How psychological distance shapes hedonic consumption: The ..:

Didi Alaoui, Mohamed ; Valette-Florence, Pierre ; Cova, Véronique
Journal of Business Research.  146 (2022)  - p. 57-69 , 2022
Link: https://doi.org/10.1016/..
 
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8

Generational Differences in Brand Hate: An Abstract:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Bayarassou, Oula ; Valette-Florence, Pierre ; Becheur, Imene - p. 411-412 , 2022
Link: https://doi.org/10.1007/..
 
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9

Luxury is still alive and well: A spotlight on its multifac..:

Michel, Géraldine ; Stathopoulou, Anastasia ; Valette-Florence, Pierre
Journal of Business Research.  153 (2022)  - p. 276-284 , 2022
Link: https://doi.org/10.1016/..
 
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10

Turning non-financial performance measurements into financi..:

Bénet, Nathalie ; Deville, Aude ; Raïes, Karine.
Journal of Business Research.  142 (2022)  - p. 317-327 , 2022
Link: https://doi.org/10.1016/..
 
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11

The facets of consumer-based food label equity: Measurement..:

Coderre, François ; Sirieix, Lucie ; Valette-Florence, Pierre
Journal of Retailing and Consumer Services.  65 (2022)  - p. 102838 , 2022
Link: https://doi.org/10.1016/..
 
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12

"All you need is love" from product design value perception..:

Hemonnet-Goujot, Aurélie ; Valette-Florence, Pierre
Journal of Business Research.  139 (2022)  - p. 1463-1475 , 2022
Link: https://doi.org/10.1016/..
 
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13

Which consumers believe luxury must be expensive and why? A..:

Kapferer, Jean-Noël ; Valette-Florence, Pierre
Journal of Business Research.  132 (2021)  - p. 301-313 , 2021
Link: https://doi.org/10.1016/..
 
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14

Modeling the effects of place heritage and place experience..:

Magnoni, Fanny ; Valette-Florence, Pierre ; De Barnier, Virginie
Journal of Business Research.  134 (2021)  - p. 428-442 , 2021
Link: https://doi.org/10.1016/..
 
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15

Adopting waste-prevention routines: The role of consumer co..:

Le Borgne, Guillaume ; Sirieix, Lucie ; Valette-Florence, Pierre.
Appetite.  163 (2021)  - p. 105188 , 2021
Link: https://doi.org/10.1016/..
 
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