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Vadakkepatt, Gautham
13  results:
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1

Can advertising benefit women's development? Preliminary in..:

Vadakkepatt, Gautham ; Bryant, Andrew ; Hill, Ronald Paul.
Journal of the Academy of Marketing Science.  50 (2022)  3 - p. 503-520 , 2022
Link: https://doi.org/10.1007/..
 
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2

Should firms invest more in marketing or R&D to maintain sa..:

Vadakkepatt, Gautham ; Shankar, Venkatesh ; Varadarajan, Rajan
Journal of the Academy of Marketing Science.  49 (2021)  6 - p. 1088-1108 , 2021
Link: https://doi.org/10.1007/..
 
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3

Lobbying and the Like: Managing the Regulatory Environment:

Martin, Kelly ; Josephson, Brett ; Vadakkepatt, Gautham.
NIM Marketing Intelligence Review.  13 (2021)  2 - p. 38-43 , 2021
Link: https://doi.org/10.2478/..
 
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4

Marketing's Role in Understanding Political Activity:

Korschun, Daniel ; Martin, Kelly D. ; Vadakkepatt, Gautham
Journal of Public Policy & Marketing.  39 (2020)  4 - p. 378-387 , 2020
Link: https://doi.org/10.1177/..
 
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5

Sustainable Retailing:

Vadakkepatt, Gautham G. ; Winterich, Karen Page ; Mittal, Vikas...
Journal of Retailing.  97 (2021)  1 - p. 62-80 , 2021
Link: https://doi.org/10.1016/..
 
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6

Shedding Light on the Dark Side of Firm Lobbying: A Custome..:

Vadakkepatt, Gautham G. ; Arora, Sandeep ; Martin, Kelly D..
Journal of Marketing.  86 (2021)  3 - p. 79-97 , 2021
Link: https://doi.org/10.1177/..
 
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7

Examining moral authority in the marketplace: A conceptuali..:

Hoppner, Jessica J. ; Vadakkepatt, Gautham G.
Journal of Business Research.  95 (2019)  - p. 417-427 , 2019
Link: https://doi.org/10.1016/..
 
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8

Political management, research and development, and adverti.. 

, In: Journal of marketing / American Marketing Association
a good prognosis? 
Martin, Kelly D. ; Josephson, Brett W. ; Vadakkepatt, Gautham G... (2018)  3 - p. 87-107
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Political Management, Research and Development, and Adverti..:

Martin, Kelly D. ; Josephson, Brett W. ; Vadakkepatt, Gautham G..
Journal of Marketing.  82 (2018)  3 - p. 87-107 , 2018
Link: https://doi.org/10.1509/..
 
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10

Political Management, Research and Development, and Adverti..:

Martin, Kelly D. ; Josephson, Brett W. ; Vadakkepatt, Gautham G..
Journal of Marketing.  82 (2018)  3 - p. 87-107 , 2018
Link: https://www.jstor.org/st..
 
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11

A meta-analysis of electronic word-of-mouth elasticity:

, In: Journal of marketing / American Marketing Association
You, Ya ; Vadakkepatt, Gautham G. ; Joshi, Amit M.. (2015)  2 - p. 19-39
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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12

A Meta-Analysis of Electronic Word-of-Mouth Elasticity:

You, Ya ; Vadakkepatt, Gautham G. ; Joshi, Amit M.
Journal of Marketing.  79 (2015)  2 - p. 19-39 , 2015
Link: https://doi.org/10.1509/..
 
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13

A Meta-Analysis of Electronic Word-of-Mouth Elasticity:

You, Ya ; Vadakkepatt, Gautham G. ; Joshi, Amit M.
Journal of Marketing.  79 (2015)  2 - p. 19-39 , 2015
Link: https://www.jstor.org/st..
 
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