E-LIB Suche - Ergebnisse für: Vanhuele, Marc

1

Advertising's sequence of effects on consumer mindset and s..:

Valenti, Albert ; Yildirim, Gokhan ; Vanhuele, Marc..
International Journal of Research in Marketing. 40 (2023) 2 - p. 435-454 , 2023

Link: https://doi.org/10.1016/..

2

How Do Consumers Read and Encode a Price?:

Laurent, Gilles ; Vanhuele, Marc ; Kirmani, Amna..
Journal of Consumer Research. 50 (2023) 3 - p. 510-532 , 2023

Link: https://doi.org/10.1093/..

3

How well do consumers know prices?:

, In: Handbook of Research on Retailing,

Vanhuele, Marc , 2018

Link: https://doi.org/10.4337/..

4

Where do customer loyalties really lie, and why? Gender dif..:

Audrain-Pontevia, Anne-Françoise ; Vanhuele, Marc
International Journal of Retail & Distribution Management. 44 (2016) 8 - p. 799-813 , 2016

Link: https://doi.org/10.1108/..

5

Consumer Attitude Metrics for Guiding Marketing Mix Decisio..:

Hanssens, Dominique M. ; Pauwels, Koen H. ; Srinivasan, Shuba..
Marketing Science. 33 (2014) 4 - p. 534-550 , 2014

Link: http://www.jstor.org/sta..

6

Mind-Set Metrics in Market Response Models: An Integrative ..:

Srinivasan, Shuba ; Vanhuele, Marc ; Pauwels, Koen
Journal of Marketing Research. 47 (2010) 4 - p. 672-684 , 2010

Link: https://doi.org/10.1509/..

7

Mind-Set Metrics in Market Response Models: An Integrative ..:

SRINIVASAN, SHUBA ; VANHUELE, MARC ; PAUWELS, KOEN
Journal of Marketing Research. 47 (2010) 4 - p. 672-684 , 2010

Link: https://www.jstor.org/st..

8

ÉDITORIAL:

Vanhuele, Marc
Recherche et Applications en Marketing (French Edition). 24 (2009) 3 - p. i-i , 2009

Link: https://doi.org/10.1177/..

9

Les effets persuasifs de l'e-publicité perçue « sans consci..:

Courbet, Didier ; Vanhuele, Marc ; Lavigne, Frederic
Questions de communication. , 2008

Link: https://doi.org/10.4000/..

10

Creativity and E-Advertising: A Qualitative Study of Art Di..:

Fourquet-Courbet, Marie-Pierre ; Courbet, Didier ; Vanhuele, Marc
Empirical Studies of the Arts. 26 (2008) 1 - p. 5-13 , 2008

Link: https://doi.org/10.2190/..

11

Consumers' Immediate Memory for Prices:

Vanhuele, Marc ; Laurent, Gilles ; Drèze, Xavier
Journal of Consumer Research. 33 (2006) 2 - p. 163-172 , 2006

Link: https://doi.org/10.1086/..

12

MESURE ET ANALYSE DE LA MULTI-FIDÉUTÉ AUX MAGASINS:

BALAGUÉ, CHRISTINE ; VANHUELE, MARC ; DAUDIGEOS, LAURENCE.
Décisions Marketing. , 2003

Link: https://www.jstor.org/st..

13

Measuring the Price Knowledge Shoppers Bring to the Store:

Vanhuele, Marc ; Drèze, Xavier
Journal of Marketing. 66 (2002) 4 - p. 72-85 , 2002

Link: https://www.jstor.org/st..

14

Measuring the Price Knowledge Shoppers Bring to the Store:

Vanhuele, Marc ; Drèze, Xavier
Journal of Marketing. 66 (2002) 4 - p. 72-85 , 2002

Link: https://doi.org/10.1509/..

15

Know the name, forget the exposure: Brand familiarity versu..:

Holden, Stephen J. S. ; Vanhuele, Marc
Psychology and Marketing. 16 (1999) 6 - p. 479-496 , 1999

Link: https://doi.org/10.1002/..