Villarreal, Ricardo
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3

Introduction: Marketing Artisanal Products:

, In: The Science and Craft of Artisanal Food,
Villarreal, Ricardo - p. 1-22 , 2023
 
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12

The effect of disparaging humor and offensiveness in hijack..:

Thota, Sweta ; Villarreal, Ricardo
Journal of Consumer Marketing.  37 (2020)  4 - p. 433-443 , 2020
 
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