WATHNE, KENNETH H.
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4

Franchisor-franchisee bankruptcy and the efficacy of franch..:

, In: Journal of marketing research / American Marketing Association
Antia, Kersi D. ; Mani, Sudha ; Wathne, Kenneth H.. (2017)  6 - p. 952-967
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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9

Performance implications of mismatched governance regimes a..:

, In: Journal of marketing / American Marketing Association
Kumar, Alok ; Wathne, Kenneth H.. (2011)  2 - p. 1-17
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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15

Interfirm monitoring, social contracts, and relationship ou..:

, In: Journal of marketing research / American Marketing Association
Heide, Jan B. ; Wathne, Kenneth H. ; Rokkan, Aksel I.. (2007)  3 - p. 425-433
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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