E-LIB Suche - Ergebnisse für: Walker, Doug

1

NPS spillover in brand extensions: An empirical study:

Cho, Jihoon ; Walker, Doug ; Nowlin, Edward L.
International Journal of Market Research. 66 (2024) 2-3 - p. 359-371 , 2024

Link: https://doi.org/10.1177/..

2

Cool or hot: How dietary restraint produces both positive a..:

Moore, Kelly ; Walker, Doug ; Laczniak, Russ
Food Quality and Preference. 116 (2024) - p. 105147 , 2024

Link: https://doi.org/10.1016/..

3

Is strong more vulnerable? An empirical investigation of ps..:

Su, Lishan ; Laczniak, Russell N. ; Walker, Doug.
Journal of Business Research. 168 (2023) - p. 114223 , 2023

Link: https://doi.org/10.1016/..

4

Cross‐category revenue spillover in brand extensions: The r..:

Cho, Jihoon ; Walker, Doug ; Nowlin, Edward L.
Journal of Consumer Behaviour. 22 (2023) 5 - p. 1188-1198 , 2023

Link: https://doi.org/10.1002/..

5

Attention mediates restrained eaters' food consumption inte..:

Moore, Kelly ; Walker, Doug ; Laczniak, Russ
Food Quality and Preference. 96 (2022) - p. 104382 , 2022

Link: https://doi.org/10.1016/..

6

Are marketing practice and academia in sync? A look at the ..:

Swilley, Esther ; Walker, Doug ; Chilton, Michael A.
Journal of Marketing Theory and Practice. 31 (2022) 1 - p. 57-74 , 2022

Link: https://doi.org/10.1080/..

7

Alone on an island: A mixed-methods investigation of salesp..:

Chaker, Nawar N. ; Nowlin, Edward L. ; Walker, Doug.
Industrial Marketing Management. 96 (2021) - p. 268-286 , 2021

Link: https://doi.org/10.1016/..

8

Color management with OpenColorIO V2:

, In: ACM SIGGRAPH 2021 Courses,

Walker, Doug ; Payne, Carol ; Hodoul, Patrick. - p. 1-226 , 2021

Link: https://dl.acm.org/doi/1..

9

Examining the Drivers and Consequences of Salesperson Evasi..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Chaker, Nawar N. ; Nowlin, Edward L. ; Walker, Doug. - p. 519-520 , 2020

Link: https://doi.org/10.1007/..

10

Defending the frontier: examining the impact of internal sa..:

Chaker, Nawar N. ; Nowlin, Edward L. ; Walker, Doug.
European Journal of Marketing. 55 (2020) 3 - p. 671-699 , 2020

Link: https://doi.org/10.1108/..

11

Special Session: Measuring Salesperson Storytelling: An Abs..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Nowlin, Edward L. ; Chaker, Nawar N. ; Houghton, David M.. - p. 35-36 , 2020

Link: https://doi.org/10.1007/..

12

The ASWF Takes OpenColorIO to the Next Level:

, In: Proceedings of the 2020 Digital Production Symposium,

Walker, Doug ; Dolan, Michael ; Hodoul, Patrick - p. 1-10 , 2020

Link: https://dl.acm.org/doi/1..

13

Special Session: "The World Needs Storytellers": New Resear..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Nowlin, Edward L. ; Germelmann, Claas Christian ; Karimi, Sahar... - p. 33-34 , 2020

Link: https://doi.org/10.1007/..

14

How and When does Functional Diversity Impact Sales Team Ef..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Nowlin, Edward L. ; Walker, Doug ; Deeter-Schmelz, Dawn. - p. 139-140 , 2020

Link: https://doi.org/10.1007/..

15

Reassessing the Influence of Parents and Advertising on Chi..:

Zeiss, Jessica ; Walker, Doug ; Carlson, Les
Journal of Current Issues & Research in Advertising. 40 (2019) 3 - p. 275-290 , 2019

Link: https://doi.org/10.1080/..