E-LIB Suche - Ergebnisse für: Walters, Rockney G.

1

Consumer responses to characteristics of price-matching gua..:

Kukar-Kinney, Monika ; Walters, Rockney G. ; MacKenzie, Scott B.
Journal of Retailing. 83 (2007) 2 - p. 211-221 , 2007

Link: https://doi.org/10.1016/..

2

Consumer perceptions of refund depth and competitive scope ..:

Kukar-Kinney, Monika ; Walters, Rockney G
Journal of Retailing. 79 (2003) 3 - p. 153-160 , 2003

Link: https://doi.org/10.1016/..

3

Exploring the relationships between shopping trip type, pur..:

Walters, Rockney G ; Jamil, Maqbul
Journal of Business Research. 56 (2003) 1 - p. 17-29 , 2003

Link: https://doi.org/10.1016/..

4

The Impact of Category Management on Retailer Prices and Pe..:

Basuroy, Suman ; Mantrala, Murali K. ; Walters, Rockney G.
Journal of Marketing. 65 (2001) 4 - p. 16-32 , 2001

Link: https://www.jstor.org/st..

5

The Impact of Category Management on Retailer Prices and Pe..:

Basuroy, Suman ; Mantrala, Murali K. ; Walters, Rockney G.
Journal of Marketing. 65 (2001) 4 - p. 16-32 , 2001

Link: https://doi.org/10.1509/..

6

Measuring the impact of product and promotion-related facto..:

Walters, Rockney G. ; Bommer, William
Journal of Business Research. 36 (1996) 3 - p. 203-216 , 1996

Link: https://doi.org/10.1016/..

7

Explaining Competitive Reactions to New Products: An Empiri..:

Heil, Oliver P. ; Walters, Rockney G.
Journal of Product Innovation Management. 10 (1993) 1 - p. 53-65 , 1993

Link: https://doi.org/10.1111/..

8

The effects of perceived justice on complainants' negative ..:

Blodgett, Jeffrey G. ; Granbois, Donald H. ; Walters, Rockney G.
Journal of Retailing. 69 (1993) 4 - p. 399-428 , 1993

Link: https://doi.org/10.1016/..

9

Assessing the Impact of Retail Price Promotions on Product ..:

Walters, Rockney G.
Journal of Marketing. 55 (1991) 2 - p. 17-28 , 1991

Link: https://www.jstor.org/st..

10

The evaluative criteria of industrial buyers: implicationsf..:

McQuiston, Daniel H. ; Walters, Rockney G.
Journal of Business & Industrial Marketing. 4 (1989) 2 - p. 65-75 , 1989

Link: https://doi.org/10.1108/..

11

A Structural Equations Analysis of the Impact of Price Prom..:

Walters, Rockney G. ; MacKenzie, Scott B.
Journal of Marketing Research. 25 (1988) 1 - p. 51-63 , 1988

Link: https://www.jstor.org/st..

12

A structural equations analysis of the impact of price prom..:

, In: Journal of marketing research / American Marketing Association

Walters, Rockney G. ; MacKenzie, Scott B.. (1988) 1 - p. 51-63

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

13

An Exploratory Examination of Retaliatory Preannouncing:

Lilly, Bryan ; Walters, Rockney
Journal of Marketing Theory and Practice. 8 (2000) 4 - p. 1-9 , 2000

Link: https://www.jstor.org/st..

14

An Exploratory Examination of Retaliatory Preannouncing:

Lilly, Bryan ; Walters, Rockney
Journal of Marketing Theory and Practice. 8 (2000) 4 - p. 1-9 , 2000

Link: https://doi.org/10.1080/..

15

Toward a Model of New Product Preannouncement Timing:

Lilly, Bryan ; Walters, Rockney
Journal of Product Innovation Management. 14 (1997) 1 - p. 4-20 , 1997

Link: https://doi.org/10.1111/..