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1
Promotional strategy :. managing the marketing communicatio..:
Copies:
Zentrale:E02 a bwl 483/421(4)
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Operations research / William C. House [ed.]
3
Allocating advertising dollars by linear programming:
, In:Copies:
Zentrale:Magazin 03.k.9938
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Marketing management and the decision sciences: theory and applications / William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler
4
Allocating advertising dollars by linear programing:
, In:Copies:
Zentrale:Magazin 03.n.1939
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Journal of marketing research / American Marketing Association
5
Media selection by linear programming:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
7
Pricing to gain wholesalers' selling support:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922