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Wathieu, Luc
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1

Not Just about Price: How Benefit Focus Determines Consumer..:

Hydock, Chris ; Wathieu, Luc ; Stephen, Andrew T.
Journal of Consumer Research.  50 (2023)  3 - p. 447-467 , 2023
Link: https://doi.org/10.1093/..
 
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2

Corporate social responsibility and product quality: Comple..:

Banerjee, Sumitro ; Wathieu, Luc
International Journal of Research in Marketing.  34 (2017)  3 - p. 734-745 , 2017
Link: https://doi.org/10.1016/..
 
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3

Happily (mal)adjusted: Cosmopolitan identity and expatriate..:

Grinstein, Amir ; Wathieu, Luc
International Journal of Research in Marketing.  29 (2012)  4 - p. 337-345 , 2012
Link: https://doi.org/10.1016/..
 
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4

Go Green! Should Environmental Messages be So Assertive?:

Kronrod, Ann ; Grinstein, Amir ; Wathieu, Luc
Journal of Marketing.  76 (2012)  1 - p. 95-102 , 2012
Link: https://doi.org/10.1509/..
 
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5

Go Green! Should Environmental Messages Be So Assertive?:

Kronrod, Ann ; Grinstein, Amir ; Wathieu, Luc
Journal of Marketing.  76 (2012)  1 - p. 95-102 , 2012
Link: https://www.jstor.org/st..
 
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6

The Discriminating Consumer: Product Proliferation and Will..:

BERTINI, MARCO ; WATHIEU, LUC ; IYENGAR, SHEENA S.
Journal of Marketing Research.  49 (2012)  1 - p. 39-49 , 2012
Link: https://www.jstor.org/st..
 
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7

Enjoy! Hedonic Consumption and Compliance with AssertiveMes..:

Kronrod, Ann ; Grinstein, Amir ; Wathieu, Luc
Journal of Consumer Research.  39 (2012)  1 - p. 51-61 , 2012
Link: https://www.jstor.org/st..
 
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8

Enjoy! Hedonic Consumption and Compliance with Assertive Me..:

Kronrod, Ann ; Grinstein, Amir ; Wathieu, Luc
Journal of Consumer Research.  39 (2012)  1 - p. 51-61 , 2012
Link: https://doi.org/10.1086/..
 
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9

The Discriminating Consumer: Product Proliferation and Will..:

Bertini, Marco ; Wathieu, Luc ; Iyengar, Sheena S.
Journal of Marketing Research.  49 (2012)  1 - p. 39-49 , 2012
Link: https://doi.org/10.1509/..
 
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10

Ambiguity Aversion and the Preference for Established Brand:

Muthukrishnan, A. V. ; Wathieu, Luc ; Xu, Alison Jing
Management Science.  55 (2009)  12 - p. 1933-1941 , 2009
Link: https://www.jstor.org/st..
 
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11

Attention Arousal through Price Partitioning:

Bertini, Marco ; Wathieu, Luc
Marketing Science.  27 (2008)  2 - p. 236-246 , 2008
Link: https://www.jstor.org/st..
 
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12

Superfluous Choices and the Persistence of Preference:

Muthukrishnan, A. V. ; Wathieu, Luc ; Dawn Iacobucci served as editor and Stephen Nowlis served as associate editor for this article.
Journal of Consumer Research.  33 (2007)  4 - p. 454-460 , 2007
Link: https://www.jstor.org/st..
 
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13

Superfluous Choices and the Persistence of Preference:

Muthukrishnan, A. V. ; Wathieu, Luc
Journal of Consumer Research.  33 (2007)  4 - p. 454-460 , 2007
Link: https://doi.org/10.1086/..
 
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14

Price as a Stimulus to Think: The Case for Willful Overpric..:

Wathieu, Luc ; Bertini, Marco
Marketing Science.  26 (2007)  1 - p. 118-129 , 2007
Link: https://www.jstor.org/st..
 
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15

The Asymmetric Effect of Discount Retraction on Subsequent ..:

Wathieu, Luc ; Muthukrishnan, A. V. ; Bronnenberg, Bart J..
Journal of Consumer Research.  31 (2004)  3 - p. 652-657 , 2004
Link: https://www.jstor.org/st..
 
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