E-LIB Suche - Ergebnisse für: Wedel, Michel

1

Predicting and optimizing marketing performance in dynamic ..:

Guhl, Daniel ; Paetz, Friederike ; Wagner, Udo.
OR Spectrum. 46 (2024) 1 - p. 1-27 , 2024

Link: https://doi.org/10.1007/..

2

Bayesian analysis of experimental and observational data: a..:

Wedel, Michel ; Dong, Chen ; Kopyakova, Anna
Journal of Marketing Analytics. , 2024

Link: https://doi.org/10.1057/..

3

Beyond statistical significance: Five principles for the ne..:

Wedel, Michel ; Gal, David
Journal of Consumer Psychology. 34 (2023) 1 - p. 177-186 , 2023

Link: https://doi.org/10.1002/..

4

Mitigating Food Waste in the Retail Supply Chain: Marketing..:

Zhang, Jie ; Wedel, Michel ; Bloem, Martin
Business Research Proceedings. , 2023

Link: https://doi.org/10.51300..

5

Predicting consumer choice from raw eye-movement data using..:

Unger, Moshe ; Wedel, Michel ; Tuzhilin, Alexander
Data Mining and Knowledge Discovery. 38 (2023) 3 - p. 1069-1100 , 2023

Link: https://doi.org/10.1007/..

6

Mitigating Food Waste in the Retail Supply Chain: Marketing..:

Zhang, Jie ; Wedel, Michel ; Bloem, Martin W.
Journal of Sustainable Marketing. , 2022

Link: https://doi.org/10.51300..

7

Modeling Eye Movements During Decision Making: A Review:

Wedel, Michel ; Pieters, Rik ; van der Lans, Ralf
Psychometrika. 88 (2022) 2 - p. 697-729 , 2022

Link: https://doi.org/10.1007/..

8

A tutorial on the analysis of experiments using BANOVA:

Wedel, Michel ; Dong, Chen
Psychological Methods. 27 (2022) 3 - p. 433-450 , 2022

Link: https://doi.org/10.1037/..

9

Managing the Versioning Decision over an App's Lifetime:

Lee, Seoungwoo ; Zhang, Jie ; Wedel, Michel
Journal of Marketing. 85 (2021) 6 - p. 44-62 , 2021

Link: https://doi.org/10.1177/..

10

Online Advertising Suppresses Visual Competition during Pla..:

van der Lans, Ralf ; Pieters, Rik ; Wedel, Michel...
Journal of Consumer Research. 48 (2021) 3 - p. 374-393 , 2021

Link: https://doi.org/10.1093/..

11

The Rise of New Technologies in Marketing: A Framework and ..:

Hoffman, Donna L. ; Moreau, C. Page ; Stremersch, Stefan.
Journal of Marketing. 86 (2021) 1 - p. 1-6 , 2021

Link: https://doi.org/10.1177/..

12

Adaptive Multidimensional Scaling: Brand Positioning Based ..:

Bijmolt, Tammo H.A. ; Wedel, Michel ; DeSarbo, Wayne S.
Customer Needs and Solutions. 8 (2020) 1-2 - p. 1-15 , 2020

Link: https://doi.org/10.1007/..

13

Virtual and augmented reality: Advancing research in consum..:

Wedel, Michel ; Bigné, Enrique ; Zhang, Jie
International Journal of Research in Marketing. 37 (2020) 3 - p. 443-465 , 2020

Link: https://doi.org/10.1016/..

14

Heads up: Head movements during ad exposure respond to cons..:

Pieters, Rik ; Wedel, Michel
Journal of Business Research. 111 (2020) - p. 281-289 , 2020

Link: https://doi.org/10.1016/..

15

Contributions to attention based marketing: Foundations, in..:

Orquin, Jacob Lund ; Wedel, Michel
Journal of Business Research. 111 (2020) - p. 85-90 , 2020

Link: https://doi.org/10.1016/..