E-LIB Suche - Ergebnisse für: West, Douglas C.

1

Reflections on the International Journal of Advertising on ..:

Taylor, Charles R. ; West, Douglas C. ; McDonald, Colin.
International Journal of Advertising. 42 (2022) 1 - p. 13-17 , 2022

Link: https://doi.org/10.1080/..

2

The Nature of Cross-Cultural Research Problems: An Abstract:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Ford, John B. ; West, Douglas C. ; Beheshti, Mohammadali Koorank. - p. 409-410 , 2022

Link: https://doi.org/10.1007/..

3

Mobile Technology and Advertising: Moving the Research Agen..:

Bernritter, Stefan F. ; Okazaki, Shintaro ; West, Douglas C.
Journal of Advertising. 51 (2022) 4 - p. 407-410 , 2022

Link: https://doi.org/10.1080/..

4

Supply chain transparency: A bibliometric review and resear..:

Montecchi, Matteo ; Plangger, Kirk ; West, Douglas C.
International Journal of Production Economics. 238 (2021) - p. 108152 , 2021

Link: https://doi.org/10.1016/..

5

Predicting the Future of Advertising Creative Research: An ..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

West, Douglas C. - p. 389-390 , 2020

Link: https://doi.org/10.1007/..

6

Choosing among alternative new product development projects..:

West, Douglas C. ; Acar, Oguz A. ; Caruana, Albert
Psychology & Marketing. 37 (2020) 11 - p. 1511-1524 , 2020

Link: https://doi.org/10.1002/..

7

The measurement of e-marketing orientation (EMO) in busines..:

Shaltoni, Abdel Monim ; West, Douglas C.
Industrial Marketing Management. 39 (2010) 7 - p. 1097-1102 , 2010

Link: https://doi.org/10.1016/..

8

Practitioner and Customer Views of Advertising Creativity: ..:

West, Douglas C. ; Kover, Arthur J. ; Caruana, Albert
Journal of Advertising. 37 (2008) 4 - p. 35-45 , 2008

Link: https://www.jstor.org/st..

9

Practitioner and Customer Views of Advertising Creativity: ..:

West, Douglas C. ; Kover, Arthur J. ; Caruana, Albert
Journal of Advertising. 37 (2008) 4 - p. 35-46 , 2008

Link: https://doi.org/10.2753/..

10

The relational determinants of nonprofit Web site fundraisi..:

Sargeant, Adrian ; West, Douglas C. ; Jay, Elaine
Nonprofit Management and Leadership. 18 (2007) 2 - p. 141-156 , 2007

Link: https://doi.org/10.1002/..

11

Perceptual determinants of nonprofit giving behavior:

Sargeant, Adrian ; Ford, John B. ; West, Douglas C.
Journal of Business Research. 59 (2006) 2 - p. 155-165 , 2006

Link: https://doi.org/10.1016/..

12

Does perception matter?: an empirical analysis of donor beh..:

Sargeant, Adrian ; West, Douglas C. ; Ford, John B.
The Service Industries Journal. 24 (2004) 6 - p. 19-36 , 2004

Link: https://doi.org/10.1080/..

13

Taking Risks with Advertising: The Case of the Not-For-Prof..:

West, Douglas C. ; Sargeant, Adrian
Journal of Marketing Management. 20 (2004) 9-10 - p. 1027-1045 , 2004

Link: https://doi.org/10.1362/..

14

Risk and Creativity in Advertising:

El-Murad, Jaafar ; West, Douglas C.
Journal of Marketing Management. 19 (2003) 5-6 - p. 657-673 , 2003

Link: https://doi.org/10.1080/..

15

Management Perspectives of Awards for Creative Advertising:

West, Douglas C. ; Collins, Emily L. ; Miciak, Alan
Journal of General Management. 29 (2003) 2 - p. 23-34 , 2003

Link: https://doi.org/10.1177/..