E-LIB Suche - Ergebnisse für: Wetzel, Hauke A.

1

Spotlight Personnel: How Hiring and Turnover Drive Service ..:

Eckert, Christine ; van Heerde, Harald J. ; Wetzel, Hauke A..
Journal of Marketing Research. 59 (2022) 4 - p. 797-820 , 2022

Link: https://doi.org/10.1177/..

2

Market Research: The Process, Data, and Methods Using Stata..:

Wetzel, Hauke A.
Economic Record. 96 (2020) 313 - p. 221-222 , 2020

Link: https://doi.org/10.1111/..

3

Who's pulling the strings?: The motivational paths from mar..:

Weiger, Welf H. ; Wetzel, Hauke A. ; Hammerschmidt, Maik
European Journal of Marketing. 53 (2019) 9 - p. 1808-1832 , 2019

Link: https://doi.org/10.1108/..

4

The Perils of Service Contract Divestment: When and Why Cus..:

Haenel, Christina M. ; Wetzel, Hauke A. ; Hammerschmidt, Maik
Journal of Service Research. 22 (2019) 3 - p. 301-322 , 2019

Link: https://doi.org/10.1177/..

5

Integration als Garant erfolgreicher Markenkommunikation – ..:

, In: B-to-B-Markenführung,

Bauer, Hans H. ; Donnevert, Tobias ; Wetzel, Hauke. - p. 739-758 , 2018

Link: https://doi.org/10.1007/..

6

Building and leveraging sports brands: evidence from 50 yea..:

Wetzel, Hauke A. ; Hattula, Stefan ; Hammerschmidt, Maik.
Journal of the Academy of Marketing Science. 46 (2018) 4 - p. 591-611 , 2018

Link: https://doi.org/10.1007/..

7

The burden of rank: The impact of preferred supplier status..:

Hammerschmidt, Maik ; Wetzel, Hauke A. ; Arnold, Todd J.
Industrial Marketing Management. 71 (2018) - p. 19-26 , 2018

Link: https://doi.org/10.1016/..

8

Can doing good lead to doing poorly? Firm value implication..:

Lenz, Isabell ; Wetzel, Hauke A. ; Hammerschmidt, Maik
Journal of the Academy of Marketing Science. 45 (2017) 5 - p. 677-697 , 2017

Link: https://doi.org/10.1007/..

9

Leveraging marketer-generated appeals in online brand commu..:

Weiger, Welf H. ; Wetzel, Hauke A. ; Hammerschmidt, Maik
Journal of Service Management. 28 (2017) 1 - p. 133-156 , 2017

Link: https://doi.org/10.1108/..

10

Gratitude Versus Entitlement: A Dual Process Model of the P..:

Wetzel, Hauke A. ; Hammerschmidt, Maik ; Zablah, Alex R.
Journal of Marketing. 78 (2014) 2 - p. 1-19 , 2014

Link: https://www.jstor.org/st..

11

Gratitude versus Entitlement: A Dual Process Model of the P..:

Wetzel, Hauke A. ; Hammerschmidt, Maik ; Zablah, Alex R.
Journal of Marketing. 78 (2014) 2 - p. 1-19 , 2014

Link: https://doi.org/10.1509/..

12

Serviceeffizienz aus Kundensicht als Erfolgsfaktor von elek..:

, In: Dienstleistungsproduktivität,

Bauer, Hans H. ; Wetzel, Hauke ; Lammert, Florenz.. - p. 433-455 , 2011

Link: https://doi.org/10.1007/..

13

Integration als Garant erfolgreicher Markenkommunikation:

, In: B-to-B-Markenführung,

Bauer, Hans H. ; Donnevert, Tobias ; Wetzel, Hauke. - p. 613-634 , 2010

Link: https://doi.org/10.1007/..

14

The Perils of Service Contract Divestment: When and Why Cus..:

Haenel, Christina M ; Wetzel, Hauke A ; Hammerschmidt, Maik
1094-6705. , 2019

Link: https://resolver.sub.uni..

15

Who's pulling the strings? ; The motivational paths from ma..:

Weiger, Welf H ; Wetzel, Hauke A ; Hammerschmidt, Maik
https://resolver.sub.uni-goettingen.de/purl?gro-2/135446. , 2019

Link: https://resolver.sub.uni..