E-LIB Suche - Ergebnisse für: Wetzels, Martin

1

Fueling innovation management research: Future directions a..:

Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus...
Journal of Product Innovation Management. 41 (2024) 5 - p. 893-948 , 2024

Link: https://doi.org/10.1111/..

2

Narrate, Act, and Resonate to Tell a Visual Story: A System..:

Nikulina, Olesia ; van Riel, Allard C. R. ; Lemmink, Jos G. A. M...
Journal of Advertising. 53 (2024) 4 - p. 605-625 , 2024

Link: https://doi.org/10.1080/..

3

The role of a smile in customer–employee interactions: Prim..:

Hofmann, Verena ; Stokburger‐Sauer, Nicola E. ; Wetzels, Martin
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

4

Enhancing Digital Advertising with Blockchain Technology:

Stallone, Valerio ; Wetzels, Martin ; Mahr, Dominik.
Journal of Interactive Marketing. 59 (2023) 1 - p. 76-98 , 2023

Link: https://doi.org/10.1177/..

5

A Systematic and Visual Overview of 25 Years of the Journal..:

Wetzels, Martin ; Grewal, Dhruv ; Wetzels, Ruud
Journal of Service Research. 26 (2023) 4 - p. 479-492 , 2023

Link: https://doi.org/10.1177/..

6

You've lost that learning feeling: Drivers and drawbacks of..:

Satornino, Cinthia Beccacece ; Pelser, Jan ; Wetzels, Martin..
Industrial Marketing Management. 113 (2023) - p. 258-276 , 2023

Link: https://doi.org/10.1016/..

7

There is a secret to success: Linking customer experience m..:

Wetzels, Ruud W.H. ; Klaus, Philipp "Phil" ; Wetzels, Martin
Journal of Retailing and Consumer Services. 73 (2023) - p. 103338 , 2023

Link: https://doi.org/10.1016/..

8

How artificiality and intelligence affect voice assistant e..:

Guha, Abhijit ; Bressgott, Timna ; Grewal, Dhruv...
Journal of the Academy of Marketing Science. 51 (2022) 4 - p. 843-866 , 2022

Link: https://doi.org/10.1007/..

9

Toward Multisensory Customer Experiences: A Cross-Disciplin..:

Stead, Susan ; Wetzels, Ruud ; Wetzels, Martin..
Journal of Service Research. , 2022

Link: https://doi.org/10.1177/..

10

Perceived Omnichannel Customer Experience (OCX): Concept, m..:

Rahman, Syed Mahmudur ; Carlson, Jamie ; Gudergan, Siegfried P...
Journal of Retailing. 98 (2022) 4 - p. 611-632 , 2022

Link: https://doi.org/10.1016/..

11

The Differential Effects of CSR and CSI on Consumer Willing..:

Benoit, Sabine ; Hartmann, Julia ; Sichtmann, Christina.
Journal of Service Management Research. 6 (2022) 2 - p. 82-103 , 2022

Link: https://doi.org/10.5771/..

12

Moving Service Research Forward:

Huang, Ming-Hui ; Malthouse, Edward ; Noble, Stephanie.
Journal of Service Research. 24 (2021) 4 - p. 459-461 , 2021

Link: https://doi.org/10.1177/..

13

The road ahead is digital for innovation management and the..:

Wetzels, Martin
Journal of Product Innovation Management. 38 (2021) 2 - p. 245-247 , 2021

Link: https://doi.org/10.1111/..

14

Applications of Blockchain Technology in marketing—A system..:

Stallone, Valerio ; Wetzels, Martin ; Klaas, Michael
Blockchain: Research and Applications. 2 (2021) 3 - p. 100023 , 2021

Link: https://doi.org/10.1016/..

15

The conditional enjoyment-enhancing effect of shipping box ..:

Schnurr, Benedikt ; Wetzels, Martin
Journal of Retailing and Consumer Services. 57 (2020) - p. 102213 , 2020

Link: https://doi.org/10.1016/..