E-LIB Suche - Ergebnisse für: Whitler, Kimberly A.

1

A five-step guide to improving your employer brand: burnish..:

Whitler, Kimberly A ; Mosley, Richard - [First edition] . , 2024

Link: https://learning.oreilly..

2

The enterprise activism risk model: How good intentions can..:

Whitler, Kimberly A. ; Barta, Thomas
Journal of Retailing. 100 (2024) 2 - p. 330-340 , 2024

Link: https://doi.org/10.1016/..

3

Design your marketing organization to fit your company's gr..:

Whitler, Kimberly A ; Metrick, Jonathan - [First edition] . , 2023

Link: https://learning.oreilly..

4

Why digital ability trumps IQ:

Whitler, Kimberly A ; Wilder, F.D - [First edition] . , 2023

Link: https://learning.oreilly..

5

When CEO Pay Becomes a Brand Problem:

Besharat, Ali ; Whitler, Kimberly A. ; Kashmiri, Saim
Journal of Business Ethics. 190 (2023) 4 - p. 941-973 , 2023

Link: https://doi.org/10.1007/..

6

Set up to fail:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management

Whitler, Kimberly A. ; Tazzia, Ed ; Mann, Stephen. (2022) 4 - p. 51-54

Copies: Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294

7

An exploration of how boards of directors impact chief mark..:

Whitler, Kimberly A.
AMS Review. , 2022

Link: https://doi.org/10.1007/..

8

The Top Management Team: Conceptualization, Operationalizat..:

Krause, Ryan ; Roh, Joseph ; Whitler, Kimberly A.
Journal of Management. 48 (2022) 6 - p. 1548-1601 , 2022

Link: https://doi.org/10.1177/..

9

Set up to fail: poor design of C-suite jobs can block execu..:

Whitler, Kimberly A ; Tazzia, Ed ; Mann, Stephen - [First edition] . , 2022

Link: https://learning.oreilly..

10

The impact of boards of directors on chief marketing office..:

Whitler, Kimberly A. ; Lee, Ben ; Young, Sarah
AMS Review. 12 (2022) 1-2 - p. 116-136 , 2022

Link: https://doi.org/10.1007/..

11

Positioning for Advantage

Techniques and Strategies to Grow Brand Value

Whitler, Kimberly A , [2021]

Link: https://doi.org/10.7312/..

12

Positioning for advantage: techniques and strategies to gro..:

Whitler, Kimberly A , 2021

Link: https://search.ebscohost..

13

Exogenous brand crises: brand infection and contamination:

Whitler, Kimberly A. ; Besharat, Ali ; Kashmiri, Saim
Marketing Letters. 32 (2021) 1 - p. 129-133 , 2021

Link: https://doi.org/10.1007/..

14

Upper echelons research in marketing:

Whitler, Kimberly A. ; Lee, Ben ; Krause, Ryan.
Journal of the Academy of Marketing Science. 49 (2020) 1 - p. 198-219 , 2020

Link: https://doi.org/10.1007/..

15

The influence of the board of directors on outside-in strat..:

Whitler, Kimberly A. ; Puto, Christopher P.
Industrial Marketing Management. 90 (2020) - p. 143-154 , 2020

Link: https://doi.org/10.1016/..