E-LIB Suche - Ergebnisse für: Wilkie, William L.

1

Macromarketing, the Indispensable Discipline:

Shultz, Clifford J. ; Wilkie, William L.
Journal of Macromarketing. 41 (2021) 1 - p. 5-9 , 2021

Link: https://doi.org/10.1177/..

2

Lessons in Scholarship:

Wilkie, William L.
Journal of Macromarketing. 40 (2020) 3 - p. 322-331 , 2020

Link: https://doi.org/10.1177/..

3

All in the Family? Parental Roles in the Epidemic of Childh..:

MOORE, ELIZABETH S. ; WILKIE, WILLIAM L. ; DESROCHERS, DEBRA M.
Journal of Consumer Research. 43 (2017) 5 - p. 824-859 , 2017

Link: https://www.jstor.org/st..

4

Reflections on marketing and imagination:

Wilkie, William L.
AMS Review. 6 (2016) 3-4 - p. 125-131 , 2016

Link: https://doi.org/10.1007/..

5

All in the Family? Parental Roles in the Epidemic of Childh..:

Moore, Elizabeth S. ; Wilkie, William L. ; Desrochers, Debra M.
Journal of Consumer Research. , 2016

Link: https://doi.org/10.1093/..

6

My Memorable Experiences as a Marketing Academic at the Fed..:

Wilkie, William L.
Journal of Public Policy & Marketing. 33 (2014) 2 - p. 194-201 , 2014

Link: https://www.jstor.org/st..

7

Special Section Commemorating the 100th Anniversary of the ..:

Wilkie, William L.
Journal of Public Policy & Marketing. 33 (2014) 2 - p. 188-190 , 2014

Link: https://www.jstor.org/st..

8

Special Section Commemorating the 100th Anniversary of the ..:

Wilkie, William L.
Journal of Public Policy & Marketing. 33 (2014) 2 - p. 188-190 , 2014

Link: https://doi.org/10.1509/..

9

My Memorable Experiences as a Marketing Academic at the Fed..:

Wilkie, William L.
Journal of Public Policy & Marketing. 33 (2014) 2 - p. 194-201 , 2014

Link: https://doi.org/10.1509/..

10

Marketing academics at the FTC: the inside story:

Wilkie, William L. ; Murphy, Patrick E. ; Pressey, Andrew
Journal of Historical Research in Marketing. 5 (2013) 1 - p. 124-140 , 2013

Link: https://doi.org/10.1108/..

11

Introduction to the History and Evolution of Journal of Pub..:

Wilkie, William L. ; Moore, Elizabeth S.
Journal of Public Policy & Marketing. 30 (2011) 1 - p. 55-55 , 2011

Link: https://doi.org/10.1509/..

12

Expanding our understanding of marketing in society:

Wilkie, William L. ; Moore, Elizabeth S.
Journal of the Academy of Marketing Science. 40 (2011) 1 - p. 53-73 , 2011

Link: https://doi.org/10.1007/..

13

Advancing the Study of Marketing's Impacts on Society: JPP&..:

Wilkie, William L. ; Moore, Elizabeth S.
Journal of Public Policy & Marketing. 30 (2011) 1 - p. 56-58 , 2011

Link: https://doi.org/10.1509/..

14

Stakeholder Marketing: Why "Stakeholder" Was Omitted from t..:

Gundlach, Gregory T. ; Wilkie, William L.
Journal of Public Policy & Marketing. 29 (2010) 1 - p. 89-92 , 2010

Link: https://doi.org/10.1509/..

15

Countermarketing and Demarketing against Product Diversion:..:

Gundlach, Gregory T. ; Bradford, Kevin D. ; Wilkie, William L.
Journal of Public Policy & Marketing. 29 (2010) 1 - p. 103-122 , 2010

Link: https://doi.org/10.1509/..