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Wongkitrungrueng, Apiradee
11  results:
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1

Metaverse Meets Branding: Examining Consumer Responses to I..:

Wongkitrungrueng, Apiradee ; Suprawan, Lokweetpun
International Journal of Human–Computer Interaction.  40 (2023)  11 - p. 2905-2924 , 2023
Link: https://doi.org/10.1080/..
 
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2

Beyond skin-deep: Triple roles of salesperson attractivenes..:

Wongkitrungrueng, Apiradee ; Nuttavuthisit, Krittinee ; Sen, Sankar
Journal of Global Scholars of Marketing Science.  34 (2023)  2 - p. 283-304 , 2023
Link: https://doi.org/10.1080/..
 
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3

The Path of 'No' Resistance to Temptation: Lessons Learned ..:

Wongkitrungrueng, Apiradee ; Juntongjin, Panitharn
Religions.  13 (2022)  8 - p. 742 , 2022
Link: https://doi.org/10.3390/..
 
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4

The role of live streaming in building consumer trust and e..:

Wongkitrungrueng, Apiradee ; Assarut, Nuttapol
Journal of Business Research.  117 (2020)  - p. 543-556 , 2020
Link: https://doi.org/10.1016/..
 
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5

Live streaming commerce from the sellers' perspective: impl..:

Wongkitrungrueng, Apiradee ; Dehouche, Nassim ; Assarut, Nuttapol
Journal of Marketing Management.  36 (2020)  5-6 - p. 488-518 , 2020
Link: https://doi.org/10.1080/..
 
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6

Is Salesperson Attractiveness a Boon or a Bane? The Moderat..:

Wongkitrungrueng, Apiradee ; Hildebrand, Diogo ; Sen, Sankar.
Journal of Consumer Psychology.  30 (2020)  3 - p. 447-465 , 2020
Link: https://doi.org/10.1002/..
 
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7

Customer deference to service providers in ordinary service..:

Wongkitrungrueng, Apiradee ; Nuttavuthisit, Krittinee ; Szabo-Douat, Teodora.
Journal of Service Theory and Practice.  29 (2019)  2 - p. 189-212 , 2019
Link: https://doi.org/10.1108/..
 
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8

The Cake Looks Yummy on the Shelf up There: The Interactive..:

Wongkitrungrueng, Apiradee ; Valenzuela, Ana ; Sen, Sankar
Journal of Retailing.  94 (2018)  3 - p. 280-295 , 2018
Link: https://doi.org/10.1016/..
 
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9

When art meets mall: impact on shopper responses:

Vukadin, Ana ; Wongkitrungrueng, Apiradee ; Assarut, Nuttapol
Journal of Product & Brand Management.  27 (2018)  3 - p. 277-293 , 2018
Link: https://doi.org/10.1108/..
 
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10

The Path of 'No' Resistance to Temptation: Lessons Learned ..:

Apiradee Wongkitrungrueng ; Panitharn Juntongjin
Religions and Health/Psychology/Social Sciences.  , 2022
Link: https://doi.org/10.3390/..
 
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11

The Path of 'No' Resistance to Temptation: Lessons Learned ..:

Apiradee Wongkitrungrueng ; Panitharn Juntongjin
https://www.mdpi.com/2077-1444/13/8/742.  , 2022
Link: https://doi.org/10.3390/..
 
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