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Woodroof, Parker J.
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1

Influencer marketing and the growth of affiliates: The effe..:

Syrdal, Holly A. ; Myers, Susan ; Sen, Sandipan..
Journal of Business Research.  163 (2023)  - p. 113875 , 2023
Link: https://doi.org/10.1016/..
 
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2

The impact of Persuasion knowledge cues on social media eng..:

Myers, Susan ; Sen, Sandipan ; Syrdal, Holly.
Journal of Marketing Theory and Practice.  32 (2022)  1 - p. 43-60 , 2022
Link: https://doi.org/10.1080/..
 
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3

GOING THE EXTRA MILE: TEACHING INNOVATIONS DURING COVID TIM..:

Gala, Prachi ; Woodroof, Parker ; Drehmer, Charles
Marketing Education Review.  32 (2022)  2 - p. 181-184 , 2022
Link: https://doi.org/10.1080/..
 
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4

The Pedagogy of Vulnerability and Marketing Education: Cult..:

Syrdal, Holly A. ; Vander Schee, Brian A. ; VanMeter, Rebecca A..
Journal of Marketing Education.  45 (2021)  1 - p. 91-100 , 2021
Link: https://doi.org/10.1177/..
 
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5

Processing Contradictory CSR Information: The Influence of ..:

Peasley, Michael C. ; Woodroof, Parker J. ; Coleman, Joshua T.
Journal of Business Ethics.  172 (2020)  2 - p. 275-289 , 2020
Link: https://doi.org/10.1007/..
 
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6

Examining Primacy and Recency Effects in Hypocritical CSR N..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Peasley, Michael ; Woodroof, Parker ; Coleman, Joshua T. - p. 507-508 , 2020
Link: https://doi.org/10.1007/..
 
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7

What's done in the dark will be brought to the light: effec..:

Woodroof, Parker J. ; Howie, Katharine M. ; Syrdal, Holly A..
Journal of Product & Brand Management.  29 (2020)  5 - p. 675-688 , 2020
Link: https://doi.org/10.1108/..
 
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8

The effect of cause-related marketing on firm value: a look..:

Woodroof, Parker J. ; Deitz, George D. ; Howie, Katharine M..
Journal of the Academy of Marketing Science.  47 (2019)  5 - p. 899-918 , 2019
Link: https://doi.org/10.1007/..
 
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9

Examining Sales Promotion Theory in a Cause-Related Marketi..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Howie, Katharine ; Woodroof, Parker - p. 843-844 , 2019
Link: https://doi.org/10.1007/..
 
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