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Wooldridge, Barbara Ross
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1

Manufacturer rebate and channel coordination in O2O retaili..:

Pei, Zhi ; Wooldridge, Barbara Ross ; Swimberghe, Krist R.
Journal of Retailing and Consumer Services.  58 (2021)  - p. 102268 , 2021
Link: https://doi.org/10.1016/..
 
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2

Educational Risk: Lessons Learned during the COVID-19 Pande..:

Wooldridge, Barbara Ross ; Byun, Kyung-Ah ; Pei, Zhi (Kacie)..
Marketing Education Review.  31 (2021)  4 - p. 340-351 , 2021
Link: https://doi.org/10.1080/..
 
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3

EDITORIAL:

Wooldridge, Barbara Ross
Marketing Education Review.  31 (2021)  4 - p. 273-274 , 2021
Link: https://doi.org/10.1080/..
 
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4

EDITORIAL:

Wooldridge, Barbara Ross
Marketing Education Review.  31 (2021)  3 - p. 197-198 , 2021
Link: https://doi.org/10.1080/..
 
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5

EDITORIAL:

Wooldridge, Barbara Ross
Marketing Education Review.  31 (2021)  1 - p. 1-1 , 2021
Link: https://doi.org/10.1080/..
 
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6

Passion as an excuse to procrastinate: A cross-cultural exa..:

Doty, D. Harold ; Wooldridge, Barbara Ross ; Astakhova, Marina...
Computers in Human Behavior.  102 (2020)  - p. 103-111 , 2020
Link: https://doi.org/10.1016/..
 
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7

Letter From the Editor:

Wooldridge, Barbara Ross
Marketing Education Review.  30 (2020)  3 - p. 139-139 , 2020
Link: https://doi.org/10.1080/..
 
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8

EDITORIAL:

Wooldridge, Barbara Ross
Marketing Education Review.  29 (2019)  1 - p. 1-2 , 2019
Link: https://doi.org/10.1080/..
 
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9

Improving financial literacy in college of business student..:

Kuntze, Ronald ; Wu, Chen (Ken) ; Wooldridge, Barbara Ross.
International Journal of Bank Marketing.  37 (2019)  4 - p. 976-990 , 2019
Link: https://doi.org/10.1108/..
 
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10

It is not always about brand: Design-driven consumers and t..:

Byun, Kyung-Ah (Kay) ; Jones, Robert Paul ; Wooldridge, Barbara Ross
Journal of Retailing and Consumer Services.  43 (2018)  - p. 296-303 , 2018
Link: https://doi.org/10.1016/..
 
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11

Actual and ideal-self congruence and dual brand passion:

Astakhova, Marina ; Swimberghe, Krist R. ; Wooldridge, Barbara Ross
Journal of Consumer Marketing.  34 (2017)  7 - p. 664-672 , 2017
Link: https://doi.org/10.1108/..
 
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12

Influence of Institutional Forces on Managerial Beliefs and..:

Gopalakrishna-Remani, Venugopal ; Jones, Robert Paul ; Wooldridge, Barbara Ross
Journal of Managerial Issues.  28 (2016)  3/4 - p. 191-209 , 2016
Link: http://www.jstor.org/sta..
 
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13

A new dualistic approach to brand passion: Harmonious and o..:

Swimberghe, Krist R. ; Astakhova, Marina ; Wooldridge, Barbara Ross
Journal of Business Research.  67 (2014)  12 - p. 2657-2665 , 2014
Link: https://doi.org/10.1016/..
 
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14

Drivers of Customer Relationships in Quick-Service Restaura..:

Swimberghe, Krist R. ; Wooldridge, Barbara Ross
Cornell Hospitality Quarterly.  55 (2014)  4 - p. 354-364 , 2014
Link: https://doi.org/10.1177/..
 
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15

The influence of religious commitment on consumer perceptio..:

Swimberghe, Krist Roland ; Wooldridge, Barbara Ross ; Ambort-Clark, Kerrie Anne.
The International Review of Retail, Distribution and Consumer Research.  24 (2013)  1 - p. 14-29 , 2013
Link: https://doi.org/10.1080/..
 
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