E-LIB Suche - Ergebnisse für: WoonBong, Na

1

An experimental study of the role of brand strength in the ..:

Marshall, Roger ; WoonBong, Na. (2007) - p. 230-236

Copies: Zentrale; TB Wirtschaft; BB WiWi;

2

Response-time measurement of group purchasing-decision powe..:

Marshall, Roger ; Reday, Peter Alan ; Woonbong, Na.
Journal of Business Research. 60 (2007) 7 - p. 711-719 , 2007

Link: https://doi.org/10.1016/..

3

Making Sense of Marketing Decision Systems through Pictoria..:

, In: Advances in Business Marketing and Purchasing; Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing,

Marshall, Roger ; Bibby, David ; Na, WoonBong - p. 211-226 , 2014

Link: https://doi.org/10.1108/..

4

Complainers versus non-complainers: a multi-national invest..:

Sharma, Piyush ; Marshall, Roger ; Alan Reday, Peter.
Journal of Marketing Management. 26 (2010) 1-2 - p. 163-180 , 2010

Link: https://doi.org/10.1080/..

5

Decision system analysis of advertising agency decisions:

Na, WoonBong ; Marshall, Roger ; Woodside, Arch G.
Qualitative Market Research: An International Journal. 12 (2009) 2 - p. 153-170 , 2009

Link: https://doi.org/10.1108/..

6

Why buy second‐best? The behavioral dynamics of market lead..:

Na, Woonbong ; Son, Youngseok ; Marshall, Roger
Journal of Product & Brand Management. 16 (2007) 1 - p. 16-22 , 2007

Link: https://doi.org/10.1108/..

7

Brand power revisited: measuring brand equity in cyber‐spac:

Na, WoonBong ; Marshall, Roger
Journal of Product & Brand Management. 14 (2005) 1 - p. 49-56 , 2005

Link: https://doi.org/10.1108/..

8

Purchase‐role structure in Korean families: Revisited:

Na, Woonbong ; Son, Youngseok ; Marshall, Roger
Psychology & Marketing. 20 (2002) 1 - p. 47-57 , 2002

Link: https://doi.org/10.1002/..

9

A cross-cultural assessment of the advertising agency selec..:

Na, Woonbong ; Marshall, Roger
International Journal of Advertising. 20 (2001) 1 - p. 49-66 , 2001

Link: https://doi.org/10.1080/..

10

A Cross-Cultural Reference of Business Practices in a New K..:

Na, WoonBong
Journal of Business Research. 49 (2000) 3 - p. 315-317 , 2000

Link: https://doi.org/10.1016/..

11

Validation of the "Big Five" Personality Traits in Korea: A..:

Na, Woonbong ; Marshall, Roger
Journal of International Consumer Marketing. 12 (1999) 1 - p. 5-19 , 1999

Link: https://doi.org/10.1300/..

12

An empirical study of the purchase role structure in Korean..:

Na, Woonbong ; Son, YoungSeok ; Marshall, Roger
Psychology and Marketing. 15 (1998) 6 - p. 563-576 , 1998

Link: https://doi.org/10.1002/..

13

Microchamber/nanodimple polystyrene surfaces constructing c..:

Choi, Min Jin ; Cha, Kyoung Je ; Kim, Hyung Woo...
Microelectronic Engineering. 110 (2013) - p. 340-345 , 2013

Link: https://doi.org/10.1016/..

14

Endorsement theory

, In: Journal of advertising research / Advertising Research Foundation

how consumers relate to celebrity models

State, Gabriel ; Deuskar, Sonali ; Marshall, Roger.. (2008) 4 - p. 564-572

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279