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Yeh, Marie
278
results:
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Online (277)
Print (1)
Mediatypes
Articles (Online) (102)
Articles (Print) (1)
Bookchapter (Online) (11)
OpenAccess-fulltext (164)
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?
1
Folklore as a frame for understanding UGC: pharma folklore ..:
Yeh, Marie
;
Walker, Kristen L.
;
Legocki, Kimberly V.
.
Journal of Marketing Management. 39 (2023) 15-16 - p. 1391-1416 , 2023
Link:
https://doi.org/10.1080/..
?
2
Physical risk messaging enhances favorable attitudes toward..:
Yeh, Marie A.
;
Mirabito, Ann M.
;
Finkelstein, Stacey R.
Journal of Consumer Affairs. 55 (2021) 4 - p. 1682-1690 , 2021
Link:
https://doi.org/10.1111/..
?
3
Toward a "human being to commodity model" as an explanation..:
Yeh, Marie A.
;
Eilert, Meike
;
Vlahos, Aphrodite
..
Journal of Consumer Affairs. 55 (2021) 3 - p. 911-938 , 2021
Link:
https://doi.org/10.1111/..
?
4
The Stigma of Mental Illness: Using Segmentation for Social..:
Yeh, Marie A.
;
Jewell, Robert D.
;
Thomas, Veronica L.
Journal of Public Policy & Marketing. 36 (2017) 1 - p. 97-116 , 2017
Link:
https://doi.org/10.1509/..
?
5
The Stigma of Mental Illness: Using Segmentation for Social..:
Yeh, Marie A.
;
Jewell, Robert D.
;
Thomas, Veronica L.
Journal of Public Policy & Marketing. 36 (2017) 1 - p. 97-116 , 2017
Link:
https://www.jstor.org/st..
?
6
The Stigma Turbine: A Theoretical Framework for Conceptuali..:
Mirabito, Ann M.
;
Otnes, Cele C.
;
Crosby, Elizabeth
...
Journal of Public Policy & Marketing. 35 (2016) 2 - p. 170-184 , 2016
Link:
http://www.jstor.org/sta..
?
7
The Stigma Turbine: A Theoretical Framework for Conceptuali..:
Mirabito, Ann M.
;
Otnes, Cele C.
;
Crosby, Elizabeth
...
Journal of Public Policy & Marketing. 35 (2016) 2 - p. 170-184 , 2016
Link:
https://doi.org/10.1509/..
?
8
Enhancing valuation: the impact of self-congruence with a b..:
, In:
Journal of behavioral and experimental economics
Thomas, Veronica L.
;
Yeh, Marie
;
Jewell, Robert D.
. (2015) - p. 178-185
Copies:
Zentrale:E02
z vwl 069.1 jc/370
?
9
The Myth/Fact Message Frame and Persuasion in Advertising: ..:
Yeh, Marie A.
;
Jewell, Robert D.
Journal of Advertising. 44 (2015) 2 - p. 161-172 , 2015
Link:
https://doi.org/10.1080/..
?
10
Enhancing valuation: the impact of self-congruence with a b..:
Thomas, Veronica L.
;
Yeh, Marie
;
Jewell, Robert D.
Journal of Behavioral and Experimental Economics. 58 (2015) - p. 178-185 , 2015
Link:
https://doi.org/10.1016/..
?
11
The Myth/Fact Message Frame and Persuasion in Advertising: ..:
Yeh, Marie A.
;
Jewell, Robert D.
Journal of Advertising. 44 (2015) 2 - p. 161-172 , 2015
Link:
http://www.jstor.org/sta..
?
12
Stereotype Processing's Effect on the Impact of the Myth/Fa..:
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
Psychology & Marketing. 30 (2012) 1 - p. 36-45 , 2012
Link:
https://doi.org/10.1002/..
?
13
The Syntax and Semantics of Saisiyat Negators:
Yeh, Marie Meili
Oceanic Linguistics Special Publications. , 2000
Link:
https://www.jstor.org/st..
?
14
Existential, Possessive, and Locative Constructions in Form..:
Zeitoun, Elizabeth
;
Huang, Lillian M.
;
Yeh, Marie M.
.
Oceanic Linguistics. 38 (1999) 1 - p. 1-42 , 1999
Link:
https://www.jstor.org/st..
?
15
The Temporal, Aspectual, and Modal Systems of Some Formosan..:
Zeitoun, Elizabeth
;
Huang, Lillian M.
;
Yeh, Marie M.
..
Oceanic Linguistics. 35 (1996) 1 - p. 21-56 , 1996
Link:
https://www.jstor.org/st..
1-15