E-LIB Suche - Ergebnisse für: Yesawich, Peter Charles

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Marketing leadership in hospitality and tourism

strategies and tactics for competitive advantage

Shoemaker, Stowe ; Lewis, Robert C. ; Yesawich, Peter Charles - 4th ed. . , c2007

Copies: Zentrale:E02 a ver 970/749(4); Zentrale:E02 a ver 970/749(4)a

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Letters:

Ostergren, Neil W. ; Stein, Bob ; Bernstein, Charles...
Cornell Hotel and Restaurant Administration Quarterly. 26 (1985) 1 - p. 6-8 , 1985

Link: https://doi.org/10.1177/..

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Toward hospitable healthcare:

Yesawich, Peter C. ; Shoemaker, Stowe
International Journal of Hospitality Management. 112 (2023) - p. 103412 , 2023

Link: https://doi.org/10.1016/..

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The Final Steps in Market Development: Execution and Measur..:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 29 (1989) 4 - p. 82-91 , 1989

Link: https://doi.org/10.1177/..

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Planning: The Second Step in Market Development:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 28 (1988) 4 - p. 71-81 , 1988

Link: https://doi.org/10.1177/..

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Hospitality Marketing for the '90s: Effective Marketing Res..:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 28 (1987) 1 - p. 48-57 , 1987

Link: https://doi.org/10.1177/..

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Letters:

Shaw, Margaret ; Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 27 (1986) 2 - p. 94-94 , 1986

Link: https://doi.org/10.1177/..

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A Market-Based Approach to Forecasting:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 25 (1984) 3 - p. 47-53 , 1984

Link: https://doi.org/10.1177/..

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Marketing in an Inflationary Economy:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 21 (1981) 4 - p. 15-20 , 1981

Link: https://doi.org/10.1177/..

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Marketing in the 1980s:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 20 (1980) 4 - p. 35-38 , 1980

Link: https://doi.org/10.1177/..

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The Execution and Measurement of a Marketing Program:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 20 (1979) 1 - p. 41-52 , 1979

Link: https://doi.org/10.1177/..

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Post-Opening Marketing Analysis for Hotels:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 19 (1978) 3 - p. 70-81 , 1978

Link: https://doi.org/10.1177/..

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Know Your Prime Prospects: Marketing Research for the Lodgi..:

Yesawich, Peter C.
Cornell Hotel and Restaurant Administration Quarterly. 17 (1977) 4 - p. 11-16 , 1977

Link: https://doi.org/10.1177/..

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Latin American and Caribbean Travel:

Yesawich, Peter C. ; Duncan, John
Cornell Hotel and Restaurant Administration Quarterly. 16 (1975) 1 - p. 6-11 , 1975

Link: https://doi.org/10.1177/..