E-LIB Suche - Ergebnisse für: Yi-Cheon Yim, Mark

1

Drivers of attitudes toward luxury brands: A cross-national..:

Yi-Cheon Yim, Mark ; L. Sauer, Paul ; Williams, Jerome..
International Marketing Review. 31 (2014) 4 - p. 363-389 , 2014

Link: https://doi.org/10.1108/..

2

Artificial intelligence, virtual and augmented reality, soc..:

Chu, Shu-Chuan ; Yim, Mark Yi-Cheon ; Mundel, Juan
International Journal of Advertising. , 2024

Link: https://doi.org/10.1080/..

3

When verbal metaphors become more persuasive: the interplay..:

Ahn, Hongmin ; Yim, Mark Yi-Cheon ; Sung, Yongjun
International Journal of Advertising. 41 (2021) 3 - p. 541-562 , 2021

Link: https://doi.org/10.1080/..

4

Exploring the impact of the physical conditions of mannequi..:

Yim, Mark Yi-Cheon ; Lee, JeongGyu ; Jeong, Haeyoung
Journal of Retailing and Consumer Services. 58 (2021) - p. 102332 , 2021

Link: https://doi.org/10.1016/..

5

How to easily facilitate consumers' mental simulation throu..:

Yim, Mark Yi-Cheon ; Kim, Young K. ; Lee, JeongGyu
International Journal of Advertising. 40 (2020) 5 - p. 810-834 , 2020

Link: https://doi.org/10.1080/..

6

I am not satisfied with my body, so I like augmented realit..:

Yim, Mark Yi-Cheon ; Park, Sun-Young
Journal of Business Research. 100 (2019) - p. 581-589 , 2019

Link: https://doi.org/10.1016/..

7

Do Celebrity Endorsements Benefit Familiar Luxury Brands? A..:

Park, Sun-Young ; Yim, Mark Yi-Cheon
Journal of Current Issues & Research in Advertising. 41 (2018) 1 - p. 20-35 , 2018

Link: https://doi.org/10.1080/..

8

When shoppers don't have enough self-control resources: app..:

Yim, Mark Yi-Cheon
Journal of Consumer Marketing. 34 (2017) 4 - p. 328-337 , 2017

Link: https://doi.org/10.1108/..

9

Modelling the dimensionality effects on brand placement eff..:

Yim, Mark Yi-Cheon ; Abdourazakou, Yann ; Sauer, Paul L..
International Journal of Advertising. 37 (2017) 6 - p. 958-983 , 2017

Link: https://doi.org/10.1080/..

10

Social networks and media brands

, In: Handbook of social media management / Mike Friedrichsen; Wolfgang Mühl-benninghaus (eds.)

exploring the effect of media brands' perceived social netw...

Chan-Olmsted, Sylvia M. ; Yim, Mark Yi-cheon. (2013) - p. 737-749

Copies: TB Nautik 17/1.7 Han 2 (2013)

11

Hedonic shopping motivation and co-shopper influence on uti..:

Yim, Mark Yi-Cheon ; Yoo, Seung-Chul ; Sauer, Paul L..
Journal of the Academy of Marketing Science. 42 (2013) 5 - p. 528-544 , 2013

Link: https://doi.org/10.1007/..

12

THE IMPACT OF STEREOSCOPIC THREE-DIMENSIONAL (3-D) ADVERTIS..:

Yim, Mark Yi-Cheon ; Cicchirillo, Vincent J. ; Drumwright, Minette E.
Journal of Advertising. 41 (2012) 2 - p. 113-128 , 2012

Link: https://www.jstor.org/st..

13

The Impact of Stereoscopic Three-Dimensional (3-D) Advertis..:

Yim, Mark Yi-Cheon ; Cicchirillo, Vincent J. ; Drumwright, Minette E.
Journal of Advertising. 41 (2012) 2 - p. 113-128 , 2012

Link: https://doi.org/10.2753/..

14

In-store video advertising effectiveness

, In: Journal of advertising research / Advertising Research Foundation

three new studies provide in-market field data

Yim, Mark Yi-cheon ; Yoo, Seung-chul ; Eastin, Matthew S... (2010) 4 - p. 386-402

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

15

Drivers of attitudes toward luxury brands: A Cross-National..:

Yim, Mark Yi-Cheon ; Sauer, Paul L ; Williams, Jerome..
Yim MY, Sauer PL, Williams J, Lee S & Macrury I (2014) Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness. International Marketing Review, 31 (4), pp. 363-389. https://doi.org/10.1108/IMR-04-2011-0121. , 2014

Link: http://hdl.handle.net/18..