Yim, Brian H.
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1

Marketing analysis in sport business 

global perspectives  World association for sport management series
Copies:  BB WiWi: 11a bwl 420 spo/350
 
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Identifying critical factors in sport consumption decision ..:

Yim, Brian H. ; Byon, Kevin K. ; Baker, Thomas A..
European Sport Management Quarterly.  21 (2020)  4 - p. 484-503 , 2020
 
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Critical factors in the sport consumption decision making p..:

Yim, Brian H. ; Byon, Kevin K.
International Journal of Sports Marketing and Sponsorship.  21 (2020)  3 - p. 427-447 , 2020
 
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The mediating effect of place attachment on the relationshi..:

Song, Hui-Min ; Kim, Kyung-Sik ; Yim, Brian H.
Asia Pacific Journal of Tourism Research.  22 (2017)  11 - p. 1182-1193 , 2017
 
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Spectator perception of service quality attributes associat..:

Kim, Suk-kyu ; Yim, Brian H. ; Byon, Kevin K....
International Journal of Sports Marketing and Sponsorship.  17 (2016)  2 - p. 153-171 , 2016
 
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Can signal delay and advertising lead to profit? A study on..:

Wu, Yannian ; Yim, Brian H ; Lu, Chaoyun..
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9887122/.  , 2023
 
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Indoor Sport Facility Feasibility Study: Assessment, Value ..:

Lyberger, Mark ; McCarthy, Laurence M ; Yim, Brian H
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2018/97.  , 2018
 
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Contributors:

, In: Measuring Immunity,
 
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Can signal delay and advertising lead to profit? A study on..:

Yannian Wu ; Brian H. Yim ; Chaoyun Lu..
https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1028117/full.  , 2023
 
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