Yoganarasimhan, Hema
24  results:
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3

Variety Effects in Mobile Advertising:

Rafieian, Omid ; Yoganarasimhan, Hema
Journal of Marketing Research.  59 (2022)  4 - p. 718-738 , 2022
 
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4

Strategic Polarization in Group Interactions:

Iyer, Ganesh ; Yoganarasimhan, Hema
Journal of Marketing Research.  58 (2021)  4 - p. 782-800 , 2021
 
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5

Search personalization using machine learning:

, In: Management science
Yoganarasimhan, Hema. (2020)  3 - p. 1045-1070
Copies: Zentrale;
 
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6

Soul and machine (learning):

Proserpio, Davide ; Hauser, John R. ; Liu, Xiao...
Marketing Letters.  31 (2020)  4 - p. 393-404 , 2020
 
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7

Soul and machine (learning):

Proserpio, Davide ; Hauser, John R. ; Liu, Xiao...
Marketing Letters.  31 (2020)  4 - p. 393-404 , 2020
 
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9

Identifying the presence and cause of fashion cycles in dat:

, In: Journal of marketing research / American Marketing Association
Yoganarasimhan, Hema. (2017)  1 - p. 5-26
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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10

Identifying the Presence and Cause of Fashion Cycles in Dat:

Yoganarasimhan, Hema
Journal of Marketing Research.  54 (2017)  1 - p. 5-26 , 2017
 
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11

Identifying the Presence and Cause of Fashion Cycles in Dat:

YOGANARASIMHAN, HEMA
Journal of Marketing Research.  54 (2017)  1 - p. 5-26 , 2017
 
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12

Estimation of Beauty Contest Auctions:

Yoganarasimhan, Hema
Marketing Science.  35 (2016)  1 - p. 27-54 , 2016
 
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13

Estimation of Beauty Contest Auctions:

Yoganarasimhan, Hema
Marketing Science.  35 (2016)  1 - p. 27-54 , 2016
 
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