Yoon, Song-oh
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1

The underlying mechanism of self-regulatory focus impact on..:

Ryu, Gangseog ; Suk, Kwanho ; Yoon, Song-Oh.
Journal of Business Research.  67 (2014)  10 - p. 2056-2063 , 2014
 
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3

The Effect of Consumption Quantity on Variety Seeking: Anal..:

Suk, Kwanho ; Yoon, Song-Oh
Journal of Channel and Retailing.  18 (2013)  4 - p. 1-29 , 2013
 
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6

The moderating role of decision task goals in attribute wei..:

Suk, Kwanho ; Yoon, Song-Oh
Organizational Behavior and Human Decision Processes.  118 (2012)  1 - p. 37-45 , 2012
 
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11

Choice Set Configuration as a Determinant of Preference Att..:

Yoon, Song-Oh ; Simonson, Itamar
Journal of Consumer Research.  35 (2008)  2 - p. 324-336 , 2008
 
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12

Approach-Avoidance Motivation and the Use of Affect as Info..:

Kramer, Thomas ; Yoon, Song-Oh
Journal of Consumer Psychology.  17 (2007)  2 - p. 128-138 , 2007
 
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13

Effects of priming a bipolar attribute concept on dimension..:

Park, Jong-Won ; Yoon, Song-Oh ; Kim, Kyeong-Heui.
Journal of Personality and Social Psychology.  81 (2001)  3 - p. 405-420 , 2001
 
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14

The effects of solicitation and target amounts on consumers..:

Park, Sohyeon ; Yoon, Song Oh
Journal of Business Research.  141 (2022)  - p. 279-289 , 2022
 
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