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Yu, Tai-Yi
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1

Big data meets sustainable marketing: A new integrated curr..:

Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang...
Journal of Hospitality, Leisure, Sport & Tourism Education.  35 (2024)  - p. 100502 , 2024
Link: https://doi.org/10.1016/..
 
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2

Explore links among marketing knowledge, data literacy, ski..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang...
The International Journal of Management Education.  22 (2024)  1 - p. 100919 , 2024
Link: https://doi.org/10.1016/..
 
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3

Role of social media influencers on marketing of sustainabl..:

Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang..
Journal of Hospitality Marketing & Management.  33 (2024)  6 - p. 735-762 , 2024
Link: https://doi.org/10.1080/..
 
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4

The roles of cognitive benefits and technology usage in pre..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang...
Journal of Hospitality, Leisure, Sport & Tourism Education.  34 (2024)  - p. 100480 , 2024
Link: https://doi.org/10.1016/..
 
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5

Digital capability, digital learning, and sustainable behav..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang...
The International Journal of Management Education.  21 (2023)  3 - p. 100835 , 2023
Link: https://doi.org/10.1016/..
 
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6

How big data applications and digital learning change stude..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang...
Interactive Learning Environments.  , 2023
Link: https://doi.org/10.1080/..
 
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7

Discovery sustainable servicescape on behavioural intention..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang...
Journal of Retailing and Consumer Services.  71 (2023)  - p. 103213 , 2023
Link: https://doi.org/10.1016/..
 
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8

Discovery of the mutual relationships among dynamic capabil..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang...
Asia Pacific Journal of Tourism Research.  28 (2023)  10 - p. 1147-1165 , 2023
Link: https://doi.org/10.1080/..
 
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9

Student's perceptions of sharing platforms and digital lear..:

Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang...
Journal of Hospitality, Leisure, Sport & Tourism Education.  31 (2022)  - p. 100380 , 2022
Link: https://doi.org/10.1016/..
 
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10

Role of big data capabilities in enhancing competitive adva..:

Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang..
Journal of Hospitality and Tourism Management.  51 (2022)  - p. 22-38 , 2022
Link: https://doi.org/10.1016/..
 
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11

Antecedents and consequences of new technology application ..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang..
Journal of Hospitality Marketing & Management.  31 (2022)  7 - p. 872-898 , 2022
Link: https://doi.org/10.1080/..
 
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12

Reliability and Validity of Widely Used International Surve..:

Lavallee, Joseph P. ; Di Giusto, Bruno ; Yu, Tai-Yi.
Sustainability.  14 (2022)  18 - p. 1-22 , 2022
Link: https://doi.org/10.3390/..
 
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13

Exploration of Topic Classification in the Tourism Field wi..:

Chang, I-Cheng ; Horng, Jeou-Shyan ; Liu, Chih-Hsing..
Sustainability.  14 (2022)  7 - p. 4053 , 2022
Link: https://doi.org/10.3390/..
 
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14

Reliability and Validity of Widely Used International Surve..:

Lavallee, Joseph Paul ; Di Giusto, Bruno ; Yu, Tai-Yi.
Sustainability.  14 (2022)  18 - p. 11337 , 2022
Link: https://doi.org/10.3390/..
 
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15

Marketing Management in the Hotel Industry: A Systematic Li..:

Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang..
Sustainability.  14 (2022)  4 - p. 2344 , 2022
Link: https://doi.org/10.3390/..
 
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