E-LIB Suche - Ergebnisse für: Zafer Erdogan, B.

1

Effects of ethnocentric tendency on consumers' perception o..:

Zafer Erdogan, B. ; Uzkurt, Cevahir
Cross Cultural Management: An International Journal. 17 (2010) 4 - p. 393-406 , 2010

Link: https://doi.org/10.1108/..

2

Advertising of controversial products:a cross‐cultural stud:

Waller, David S. ; Fam, Kim‐Shyan ; Zafer Erdogan, B.
Journal of Consumer Marketing. 22 (2005) 1 - p. 6-13 , 2005

Link: https://doi.org/10.1108/..

3

The influence of religion on attitudes towards the advertis..:

Shyan Fam, Kim ; Waller, David S. ; Zafer Erdogan, B.
European Journal of Marketing. 38 (2004) 5/6 - p. 537-555 , 2004

Link: https://doi.org/10.1108/..

4

The advertising agency manager's response patterns to a mai..:

Zafer Erdogan, B. ; Tagg, Stephen
Marketing Intelligence & Planning. 21 (2003) 6 - p. 392-399 , 2003

Link: https://doi.org/10.1108/..

5

Managerial mindsets and the symbiotic relationship between ..:

Zafer Erdogan, B. ; Kitchen, Philip J.
Marketing Intelligence & Planning. 16 (1998) 6 - p. 369-374 , 1998

Link: https://doi.org/10.1108/..

6

Religion and Perceptions of the Regulation of Controversial..:

Wang, Zehua ; Deshpande, Sameer ; Waller, David S..
Journal of International Consumer Marketing. 30 (2017) 1 - p. 29-44 , 2017

Link: https://doi.org/10.1080/..

7

Offensiveness of Advertising with Violent Image Appeal: A C..:

Waller, David S. ; Deshpande, Sameer ; Erdogan, B. Zafer
Journal of Promotion Management. 19 (2013) 4 - p. 400-417 , 2013

Link: https://doi.org/10.1080/..

8

Endorsement practice

, In: Journal of advertising research / Advertising Research Foundation

how agencies select spokespeople

Erdogan, B. Zafer ; Drollinger, Tanya. (2008) 4 - p. 573-582

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

9

Controversial advertising:

Erdogan, B. Zafer
Journal of Marketing Communications. 14 (2008) 4 - p. 247-248 , 2008

Link: https://doi.org/10.1080/..

10

Death and Disgrace Insurance for Celebrity Endorsers: A Lux..:

Erdogan, B. Zafer ; Drollinger, Tanya
Journal of Current Issues & Research in Advertising. 30 (2008) 1 - p. 71-77 , 2008

Link: https://doi.org/10.1080/..

11

Clustering medical journal readership among GPs: Implicatio..:

Erdogan, B Zafer ; Deshpande, Sameer ; Tagg, Stephen
Journal of Medical Marketing. 7 (2007) 2 - p. 162-168 , 2007

Link: https://doi.org/10.1057/..

12

Identifying 'Dr Innovator' in the primary care sector in th..:

Hart, Susan J ; Erdogan, B Zafer ; Tagg, Stephen
Journal of Medical Marketing. 5 (2005) 1 - p. 77-84 , 2005

Link: https://doi.org/10.1057/..

13

Increasing Mail Survey Response Rates from an Industrial Po..:

Erdogan, B.Zafer ; Baker, Michael J.
Industrial Marketing Management. 31 (2002) 1 - p. 65-73 , 2002

Link: https://doi.org/10.1016/..

14

Advertising complainants: who and where are they?:

Crosier, Keith ; Erdogan, B. Zafer
Journal of Marketing Communications. 7 (2001) 2 - p. 109-120 , 2001

Link: https://doi.org/10.1080/..

15

Advertising complainants: who and where are they?:

Crosier, Keith ; Erdogan, B. Zafer
Journal of Marketing Communications. 7 (2001) 2 - p. 109-120 , 2001

Link: https://doi.org/10.1080/..