E-LIB Suche - Ergebnisse für: Zeugner-Roth, Katharina Petra

1

Are brands re-evaluated when consumers learn about brand or..:

Mandler, Timo ; Bartsch, Fabian ; Zeugner-Roth, Katharina Petra
Journal of Business Research. 164 (2023) - p. 113941 , 2023

Link: https://doi.org/10.1016/..

2

Pride and prejudice: Unraveling and mitigating domestic cou..:

Fischer, Peter Mathias ; Zeugner-Roth, Katharina Petra ; Katsikeas, Constantine S..
Journal of International Business Studies. 53 (2022) 3 - p. 405-433 , 2022

Link: https://doi.org/10.1057/..

3

Consumer authenticity seeking: conceptualization, measureme..:

Bartsch, Fabian ; Zeugner-Roth, Katharina Petra ; Katsikeas, Constantine S.
Journal of the Academy of Marketing Science. 50 (2021) 2 - p. 296-323 , 2021

Link: https://doi.org/10.1007/..

4

Country of origin cues in advertising: theoretical insights..:

, In: Marketing Countries, Places, and Place-associated Brands,

Bartsch, Fabian ; Zeugner-Roth, Katharina Petra , 2021

Link: https://doi.org/10.4337/..

5

COO in print advertising: Developed versus developing marke..:

Zeugner-Roth, Katharina Petra ; Bartsch, Fabian
Journal of Business Research. 120 (2020) - p. 364-378 , 2020

Link: https://doi.org/10.1016/..

6

Bridging the gap between country and destination image: Ass..:

Zeugner-Roth, Katharina Petra ; Žabkar, Vesna
Journal of Business Research. 68 (2015) 9 - p. 1844-1853 , 2015

Link: https://doi.org/10.1016/..

7

Consumer Ethnocentrism, National Identity, and Consumer Cos..:

Zeugner-Roth, Katharina Petra ; Žabkar, Vesna ; Diamantopoulos, Adamantios
Journal of International Marketing. 23 (2015) 2 - p. 25-54 , 2015

Link: https://doi.org/10.1509/..

8

Consumer Ethnocentrism, National Identity, and Consumer Cos..:

Zeugner-Roth, Katharina Petra ; Žabkar, Vesna ; Diamantopoulos, Adamantios
Journal of International Marketing. 23 (2015) 2 - p. 25-54 , 2015

Link: https://www.jstor.org/st..

9

The Impact of Product-Country Image and Marketing Efforts o..:

Baldauf, Artur ; Cravens, Karen S. ; Diamantopoulos, Adamantios.
Journal of Retailing. 85 (2009) 4 - p. 437-452 , 2009

Link: https://doi.org/10.1016/..

10

Home country image, country brand equity and consumers' pro..:

, In: Management international review

Zeugner-Roth, Katharina Petra ; Montesinos, Maria Ángeles. (2008) 5 - p. 577-602

Copies: Zentrale; TB Wirtschaft;

11

Home Country Image, Country Brand Equity and Consumers' Pro..:

Zeugner-Roth, Katharina Petra ; Diamantopoulos, Adamantios ; Montesinos, Ángeles
MIR: Management International Review. 48 (2008) 5 - p. 577-602 , 2008

Link: https://www.jstor.org/st..

12

COO in print advertising: Developed versus developing marke..:

Zeugner-Roth, Katharina Petra ; Bartsch, Fabian
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2019.08.035. , 2020

Link: https://hal.science/hal-..

13

COO in print advertising: Developed versus developing marke..:

Zeugner-Roth, Katharina Petra ; Bartsch, Fabian
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2019.08.035. , 2020

Link: https://hal.science/hal-..

14

COO in print advertising: Developed versus developing marke..:

Zeugner-Roth, Katharina Petra ; Bartsch, Fabian
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2019.08.035. , 2020

Link: https://hal.science/hal-..

15

Home Country Image, Country Brand Equity and Consumers' Pro..:

Zeugner Roth, Katharina Petra ; Diamantopoulos, Adamantios ; Montesinos, Mª Ángeles
Management International Review. 48 (2008) 5 - p. 577-602 , 2008

Link: https://doi.org/10.1007/..