E-LIB Suche - Ergebnisse für: Ziliani, Cristina

1

Generations and Their Preferences for Loyalty Program Rewar..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,

Salvietti, Giada ; Ieva, Marco ; Ziliani, Cristina - p. 57-64 , 2023

2

I read, therefore I buy? Analyzing the impact of flyer dist..:

Ieva, Marco ; Ziliani, Cristina ; Gázquez-Abad, Juan Carlos.
Journal of Retailing and Consumer Services. 64 (2022) - p. 102725 , 2022

Link: https://doi.org/10.1016/..

3

Online channel adoption in supermarket retailing:

Frasquet, Marta ; Ieva, Marco ; Ziliani, Cristina
Journal of Retailing and Consumer Services. 59 (2021) - p. 102374 , 2021

Link: https://doi.org/10.1016/..

4

Managing Online Touchpoints for a Consistent Customer Exper..:

, In: The Art of Digital Marketing for Fashion and Luxury Brands,

Salvietti, Giada ; Ieva, Marco ; Ziliani, Cristina - p. 365-395 , 2021

Link: https://doi.org/10.1007/..

5

Understanding complaint channel usage in multichannel retai..:

Frasquet, Marta ; Ieva, Marco ; Ziliani, Cristina
Journal of Retailing and Consumer Services. 47 (2019) - p. 94-103 , 2019

Link: https://doi.org/10.1016/..

6

Redefining Generational Cohorts Based on Touchpoint Exposur..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,

Ieva, Marco ; Minami, Chieko ; Ziliani, Cristina - p. 119-120 , 2019

Link: https://doi.org/10.1007/..

7

Online versus offline promotional communication

, In: Journal of advertising research / Advertising Research Foundation

evaluating the effect of medium on customer response

Ieva, Marco ; Ziliani, Cristina ; Gázquez-Abad, Juan Carlos.. (2018) 3 - p. 338-348

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

8

Mapping touchpoint exposure in retailing: Implications for ..:

Ieva, Marco ; Ziliani, Cristina
International Journal of Retail & Distribution Management. 46 (2018) 3 - p. 304-322 , 2018

Link: https://doi.org/10.1108/..

9

Retail Promotional Communication: The Comparative Effective..:

, In: Exploring Omnichannel Retailing,

Ziliani, Cristina ; Ieva, Marco ; Gázquez-Abad, Juan Carlos. - p. 225-249 , 2018

Link: https://doi.org/10.1007/..

10

The role of customer experience touchpoints in driving loya..:

Ieva, Marco ; Ziliani, Cristina
The TQM Journal. 30 (2018) 5 - p. 444-457 , 2018

Link: https://doi.org/10.1108/..

11

Towards digital loyalty programs: insights from customer me..:

Ieva, Marco ; Ziliani, Cristina
International Journal of Retail & Distribution Management. 45 (2017) 2 - p. 195-210 , 2017

Link: https://doi.org/10.1108/..

12

Retail shopper marketing: the future of promotional flyers:

Ziliani, Cristina ; Ieva, Marco
International Journal of Retail & Distribution Management. 43 (2015) 6 - p. 488-502 , 2015

Link: https://doi.org/10.1108/..

13

From "trade loaders" to "online channel partner programs"

, In: European retail research

how trade promotion changed its face from 1990 to 2010

Ziliani, Cristina. (2012) 2 - p. 77-96

Copies: Zentrale:Magazin Zs ff 3948

14

Guest Editorial:

Ziliani, Cristina ; Lugli, Gianpiero ; Negri, Francesca
The International Review of Retail, Distribution and Consumer Research. 21 (2011) 5 - p. 411-413 , 2011

Link: https://doi.org/10.1080/..

15

Building customer loyalty in retailing: not all levers are ..:

Bellini, Silvia ; Cardinali, Maria Grazia ; Ziliani, Cristina
The International Review of Retail, Distribution and Consumer Research. 21 (2011) 5 - p. 461-481 , 2011

Link: https://doi.org/10.1080/..