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Handbook of Business-to-Business Marketing ,
1
Building a winning sales force in B2B markets: a managerial..:
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Handbook of Business-to-Business Marketing ,
3
Building a Winning Sales Force in B2B Markets: A Managerial..:
, In:
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The Oxford handbook of strategic sales and sales management / edited by David W. Cravens
6
Structuring the Sales Force for Customer and Company Succes:
, In:
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The Oxford handbook of strategic sales and sales management / edited by David W. Cravens
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