Zou, Shaoming
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3

Easy to Start, Hard to Persist: Antecedents and Outcomes of..:

Chen, Yiwen ; Chen, Li ; Zou, Shaoming.
International Journal of Electronic Commerce.  25 (2021)  4 - p. 469-496 , 2021
 
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4

Understanding digital advertising and branding: an introduc..:

Zou, Shaoming ; Teng, Lefa
International Journal of Advertising.  39 (2020)  8 - p. 1181-1182 , 2020
 
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5

Entrepreneurial Orientation in Multinational Corporations: ..:

Chen, Li ; Zou, Shaoming ; Xu, Hui.
MIR: Management International Review.  60 (2020)  1 - p. 123-148 , 2020
 
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6

Inside the black box: How does resource asymmetry contribut..:

Liu, Dong ; Dong, Xiaodan ; Zou, Shaoming.
Industrial Marketing Management.  91 (2020)  - p. 301-310 , 2020
 
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7

How Does "Storytelling" Influence Consumer Trust in We Medi..:

Li, Ji ; Zou, Shaoming ; Yang, Hui
Journal of Global Marketing.  32 (2019)  5 - p. 319-334 , 2019
 
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8

Entrepreneurial Orientation in Multinational Corporations: ..:

Chen, Li ; Zou, Shaoming ; Xu, Hui.
Management International Review.  60 (2019)  1 - p. 123-148 , 2019
 
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10

Base-of-the-Pyramid (BOP) orientation and firm performance:..:

Zhu, Fengxia ; Wei, Zelong ; Bao, Yongchuan.
International Business Review.  28 (2019)  6 - p. 101594 , 2019
 
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13

Factors affecting family firms' communication behaviour: a ..:

Chen, Li ; Zhu, Fengxia ; Zou, Shaoming.
International Journal of Advertising.  38 (2018)  2 - p. 276-295 , 2018
 
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14

Launching reverse-innovated product from emerging markets t..:

Zhu, Fengxia ; Zou, Shaoming ; Xu, Hui
International Business Review.  26 (2017)  1 - p. 156-163 , 2017
 
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