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de Mesquita, José Marcos Carvalho
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1

The Pandemic Crisis Effects on Subjective Well-Being and Co..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Kivenzor, Gregory J. ; de Mesquita, Jose Marcos Carvalho ; Kostelijk, Erik.. - p. 151-152 , 2023
Link: https://doi.org/10.1007/..
 
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2

Status Consumption in Emerging Markets: Evidence from Brazi:

da Costa Filho, Custodio Genésio ; de Mesquita, José Marcos Carvalho ; Rezende, Daniel Carvalho de
Latin American Business Review.  24 (2022)  1 - p. 81-103 , 2022
Link: https://doi.org/10.1080/..
 
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3

The Role of Customer Complaint Management on Switching Inte..:

Campos Pimenta, Marco Tulio ; de Mesquita, Jose Marcos Carvalho ; Shin, Hyunju.
Services Marketing Quarterly.  44 (2022)  1 - p. 51-72 , 2022
Link: https://doi.org/10.1080/..
 
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4

Social Media Interactions and Offline Purchasing Decisions:..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Lousada, Maria Leticia Ribeiro ; de Matos e Souza, Paula Braz ; de Mesquita, José Marcos Carvalho - p. 155-167 , 2022
Link: https://doi.org/10.1007/..
 
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5

TAXONOMIA DE ESTRATÉGIAS ABRANGENTES E COMPETÊNCIAS ORGANIZ..:

Oliveira, Ronielton Rezende ; Mesquita, José Marcos Carvalho de ; Mendonça, Luiza Chagas de
Revista Eletrônica de Estratégia & Negócios.  12 (2020)  3 - p. 3 , 2020
Link: https://doi.org/10.19177..
 
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6

Does Positive E-WOM Always Improve Firm's Performance? Evid..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Nunes, Ronaldo Pereira ; de Mesquita, José Marcos Carvalho - p. 245-246 , 2020
Link: https://doi.org/10.1007/..
 
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7

The Relationship between Trustworthiness, Satisfaction, and..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Machado, Robson William Ribeiro ; de Mesquita, José Marcos Carvalho ; Vidigal, Frederico - p. 919-929 , 2019
Link: https://doi.org/10.1007/..
 
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8

Meanings and Values in the Purchase of a Brand New Car: Stu..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
da Silva Melo, Danielli Priscila ; de Mesquita, José Marcos Carvalho - p. 73-83 , 2019
Link: https://doi.org/10.1007/..
 
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9

Estratégias de co-branding: estudo do caso Jornada Solidári..:

Paes, Tatiana Teixeira ; Mesquita, José Marcos Carvalho de ; Moura, Wenderson Fernandes
Revista Gestão & Tecnologia.  19 (2019)  5 - p. 231-256 , 2019
Link: https://doi.org/10.20397..
 
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10

Boca a boca negativo nas mídias sociais e o comportamento d..:

Bastos, Alessandra Mesquita ; Mesquita, Jose Marcos Carvalho de ; Botrel, Ana Maria Martuscelli.
Revista Brasileira de Marketing.  18 (2019)  4 - p. 01-24 , 2019
Link: https://doi.org/10.5585/..
 
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11

Fatores de influência na adoção do internet banking por cli..:

Rodrigues Neto, Antônio Lisboa Lois ; Mesquita, José Marcos Carvalho de ; Muylder, Cristiane Fernandes de
Revista Tecnologia e Sociedade.  12 (2016)  25 - p. , 2016
Link: https://doi.org/10.3895/..
 
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12

QUAL DEVE SER O TAMANHO DO TUBARÃO PARA O TANQUE DE PEIXES?..:

Costa Filho, Custódio Genésio da ; Mesquita, José Marcos Carvalho de ; Fernandes, Renato Borges..
Administração: Ensino e Pesquisa.  15 (2014)  1 - p. 93 , 2014
Link: https://doi.org/10.13058..
 
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13

Um brasileiro sonha com George Washington e seu "discurso d..:

Carvalho de Mesquita, José Marcos
Revista Estudos Políticos.  14 (2024)  28 - p. 256-266 , 2024
Link: https://doi.org/10.22409..
 
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14

Do Cultural Capital and Conspicuous Consumption Influence C..:

Carvalho de Mesquita, José Marcos ; Moura, Wenderson ; Teixeira Dias, Alexandre
Marketing & Tourism Review.  6 (2021)  2 - p. , 2021
Link: https://doi.org/10.29149..
 
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15

Análise dos Efeitos da Injustiça em Preços e das Emoções Ne..:

Ferreira, Marcelo Silva Ângelo ; Martins, Henrique Cordeiro ; de Mesquita, José Marcos Carvalho
http://revistas.icesp.br/index.php/REASU/article/view/1537/1320.  , 2021
Link: http://revistas.icesp.br..
 
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