E-LIB Suche - Ergebnisse für: de Regt, Anouk

1

To ChatGPT, or not to ChatGPT: Navigating the paradoxes of ..:

Osadchaya, Elena ; Marder, Ben ; Yule, Jennifer A....
Business Horizons. , 2024

Link: https://doi.org/10.1016/..

2

The influencer‐entrepreneurship journey: A model of staged ..:

Cheng, Zixuan Mia ; de Regt, Anouk ; Young, Kai‐Yi
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

3

Principles of responsible digital implementation: Developin..:

Cheng, Zixuan Mia ; Bonetti, Francesca ; de Regt, Anouk..
Organizational Dynamics. 53 (2024) 2 - p. 101043 , 2024

Link: https://doi.org/10.1016/..

4

Young People Under 'Finfluencer': The Rise of Financial Inf..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

de Regt, Anouk ; Cheng, Zixuan ; Fawaz, Rayan - p. 271-272 , 2023

Link: https://doi.org/10.1007/..

5

The Impact of Voice Assistants on Effort Saving, Decision D..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Panton, George ; Cheng, Zixuan Mia ; de Regt, Anouk.. - p. 267-268 , 2023

Link: https://doi.org/10.1007/..

6

Studying the Effects of Sponsorship Disclosure and Message ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Li, Lifeng ; (Mia) Cheng, Zixuan ; de Regt, Anouk.. - p. 79-80 , 2022

Link: https://doi.org/10.1007/..

7

Redefining consumer relationships through voice technologie:

, In: Handbook of Research on Customer Loyalty,

Montecchi, Matteo ; Plannger, Kirk ; de Regt, Anouk. - p. 332-344 , 2022

Link: https://doi.org/10.4337/..

8

Assessing the Perceived Environmental Friendliness of Diffe..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Hao, Jianyu ; Cheng, Zixuan ; de Regt, Anouk - p. 67-68 , 2022

Link: https://doi.org/10.1007/..

9

"Does It Go Without Saying?" Implication of Electronic Word..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Mander, Harjordan ; Cheng, Zixuan ; De Regt, Anouk.. - p. 257-258 , 2022

Link: https://doi.org/10.1007/..

10

Virtual reality marketing and customer advocacy: Transformi..:

de Regt, Anouk ; Plangger, Kirk ; Barnes, Stuart J.
Journal of Business Research. 136 (2021) - p. 513-522 , 2021

Link: https://doi.org/10.1016/..

11

Exploring the Construction of Crib Sheets: An Abstract:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Bredican, John ; Heaford, Jayne ; de Regt, Anouk. - p. 291-292 , 2020

Link: https://doi.org/10.1007/..

12

The Rise of Virtual Commerce: An Abstract:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

de Regt, Anouk ; Barnes, Stuart J. ; Plangger, Kirk - p. 449-450 , 2020

Link: https://doi.org/10.1007/..

13

The virtual reality value chain:

de Regt, Anouk ; Barnes, Stuart J. ; Plangger, Kirk
Business Horizons. 63 (2020) 6 - p. 737-748 , 2020

Link: https://doi.org/10.1016/..

14

Virtual Reality Branding Campaigns, Impact and Public Perce..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

de Regt, Anouk ; Barnes, Stuart J. ; Plangger, Kirk - p. 499-500 , 2020

Link: https://doi.org/10.1007/..

15

How relying on online reviews impacts private label brand p..:

de Regt, Anouk ; Plangger, Kirk ; Mills, Adam.
Journal of Strategic Marketing. , 2020

Link: https://doi.org/10.1080/..