E-LIB Suche - Ergebnisse für: de Ruyter, Ko

1

Perceived brand transparency: A conceptualization and measu..:

Montecchi, Matteo ; Plangger, Kirk ; West, Douglas.
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

2

Finding the Right Voice: How CEO Communication on the Russi..:

Hamelberg, Kedma ; de Ruyter, Ko ; van Dolen, Willemijn.
Journal of Public Policy & Marketing. , 2024

Link: https://doi.org/10.1177/..

3

You've lost that learning feeling: Drivers and drawbacks of..:

Satornino, Cinthia Beccacece ; Pelser, Jan ; Wetzels, Martin..
Industrial Marketing Management. 113 (2023) - p. 258-276 , 2023

Link: https://doi.org/10.1016/..

4

Augmented reality (AR): The blurring of reality in human-co..:

Mahr, Dominik ; Heller, Jonas ; de Ruyter, Ko
Computers in Human Behavior. 145 (2023) - p. 107755 , 2023

Link: https://doi.org/10.1016/..

5

An interdisciplinary Co-authorship networking perspective o..:

Heller, Jonas ; Mahr, Dominik ; de Ruyter, Ko...
Computers in Human Behavior. 143 (2023) - p. 107697 , 2023

Link: https://doi.org/10.1016/..

6

PUTTING CUSTOMER LOYALTY INTO PERSPECTIVE - THE STATE OF RE..:

, In: Handbook of Research on Customer Loyalty,

Keeling, Debbie ; de Ruyter, Ko ; Cox, David - p. 4-4 , 2022

Link: https://doi.org/10.4337/..

7

Index:

, In: Handbook of Research on Customer Loyalty,

Keeling, Debbie ; de Ruyter, Ko ; Cox, David , 2022

Link: https://doi.org/10.4337/..

8

Customer engagement design in industrial innovation:

Hollebeek, Linda D. ; Keeling, Debbie Isobel ; de Ruyter, Ko
Industrial Marketing Management. 106 (2022) - p. 83-89 , 2022

Link: https://doi.org/10.1016/..

9

Loyalty-Based Learning (LBL) in channel enablement programm..:

, In: Handbook of Research on Customer Loyalty,

I. Keeling, Debbie ; de Ruyter, Ko - p. 164-172 , 2022

Link: https://doi.org/10.4337/..

10

The future of digital technologies in marketing: A conceptu..:

Plangger, Kirk ; Grewal, Dhruv ; de Ruyter, Ko.
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1125-1134 , 2022

Link: https://doi.org/10.1007/..

11

RESEARCH METHODS, METRICS AND DESIGNS FOR CUSTOMER LOYALTY:

, In: Handbook of Research on Customer Loyalty,

Keeling, Debbie ; de Ruyter, Ko ; Cox, David - p. 82-82 , 2022

Link: https://doi.org/10.4337/..

12

Introduction to the Handbook of Research on Customer Loyalt:

, In: Handbook of Research on Customer Loyalty,

I. Keeling, Debbie ; de Ruyter, Ko ; Cox, David - p. 1-3 , 2022

Link: https://doi.org/10.4337/..

13

Disrupting marketing realities: A research agenda for inves..:

Hilken, Tim ; Keeling, Debbie I. ; Chylinski, Mathew...
Psychology & Marketing. 39 (2022) 8 - p. 1660-1671 , 2022

Link: https://doi.org/10.1002/..

14

REIMAGINING CUSTOMER LOYALTY RESEARCH:

, In: Handbook of Research on Customer Loyalty,

Keeling, Debbie ; de Ruyter, Ko ; Cox, David - p. 257-257 , 2022

Link: https://doi.org/10.4337/..

15

Embracing falsity through the metaverse: The case of synthe..:

Golf-Papez, Maja ; Heller, Jonas ; Hilken, Tim...
Business Horizons. 65 (2022) 6 - p. 739-749 , 2022

Link: https://doi.org/10.1016/..