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1
Channel strategies and marketing mix in a connected world
Springer series in supply chain management ; volume 9
Copies:
Zentrale:E02 a bwl 414.2/060
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4
Social media for direct selling representatives
ethical and effective online marketing
Copies:
BB WiWi: 11a bwl 419 s/763(2)
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5
Driving traffic and customer activity through affiliate mar..
Advances in marketing, customer relationship management, and e-services (AMCRMED) book series;Research essentials
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8
Multichannel marketing ecosystems
[creating connected customer experiences]
Copies:
BB WiWi: 11a bwl 414.2/331
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9
Multichannel commerce
a consumer perspective on the integration of physical and e...
Copies:
BB WiWi: 11a bwl 414.2/990
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10
Principles of direct, database and digital marketing
Always learning
Copies:
BB WiWi: 11a bwl 414.2/528(5)
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13
Response modeling and optimization in direct marketing:
Copies:
BB WiWi: 11a bwl 414.2/137; Zentrale:E02 a bwl 414.2/137a
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15
Reinventing interactive and direct marketing
leading experts show how to maximize digital ROI with iDire...
Copies:
Zentrale:E02 a bwl 414.2/371; BB WiWi: 11a bwl 414.2/371a