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1

Essentials of marketing 

a marketing strategy planning approach 
Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome - Eighteenth edition . , [2024]

Note :   bestellt beim Buchhandel  
 
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2

International marketing management:

Berndt, Ralph ; Fantapié Altobelli, Claudia ; Sander, Matthias , [2023]
Copies:  Zentrale:E02 a bwl 419.5/884
 
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3

International marketing:

Ghauri, Pervez N. ; Cateora, Philip R. - Fifth edition . , [2022]
Copies:  BB WiWi: 11a bwl 419.5/059(5); TB Nautik 19/0.1 Gha 1 (2022)
 
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4

Cross-border e-commerce marketing and management 

Advances in electronic commerce (AEC) book series;Premier reference source
Hoque, Md. Rakibul ; Bashaw, R. Edward , [2021]
Copies:  Zentrale:E02 a bwl 419.5/556
 
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5

Intercultural marketing 

theory and practice 
Beveridge, Ivana , 2021
Copies:  Zentrale:E02 a bwl 419.5/708
 
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6

Essentials of marketing 

a marketing strategy planning approach 
Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome - 17. edition . , [2021]
Copies: Zentrale; TB Wirtschaft; BB WiWi;
 
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7

Global marketing 

strategy, practice, and cases 
Alon, Ilan ; Jaffe, Eugene D. ; Prange, Christiane. - Third edition . , 2021
Copies:  BB WiWi: 11a bwl 419.5/951(3)
 
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8

Global marketing:

Hollensen, Svend - 8th edition . , 2020
Link: http://ebookcentral.proq..

Copies: TB BHV; TB Wirtschaft; BB WiWi;
 
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9

Global marketing:

Green, Mark C. ; Keegan, Warren J. - Tenth edition, global edition . , [2020]
Link: https://elibrary.pearson..
 
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10

International marketing:

Baack, Daniel W. ; Czarnecka, Barbara ; Baack, Donald - 2nd edition . , 2019
Copies:  BB WiWi: 11a bwl 419.5/596(2)
 
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11

Marketing and globalization:

Durand, Aurélia , 2019
Copies:  Zentrale:E02 a bwl 419.5/436
 
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12

Global marketing & advertising 

understanding cultural paradoxes 
Mooij, Marieke K. de - 5th edition . , [2019]
Copies:  BB WiWi: 11a bwl 419.5/436(5); TB Nautik 24/4 Moo 2 (2019)
 
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13

International marketing 

strategy development and implementation 
Solberg, Carl Arthur , 2018
Copies:  Zentrale:E02 a bwl 419.5/797
 
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14

Global marketing 

Always learning
Keegan, Warren J. ; Green, Mark C. - Ninth edition, global edition . , [2017]
Copies:  BB WiWi: 11a bwl 419.5/995(9)
 
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15

Global marketing 

contemporary theory, practice, and cases 
Alon, Ilan ; Jaffe, Eugene D. ; Prange, Christiane. - Second edition . , 2017
Copies:  BB WiWi: 11a bwl 419.5/951(2)
 
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