229  results:
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2

Integrated marketing communication 

creative strategy from idea to implementation 
Blakeman, Robyn - Fourth edition . , [2024]
Copies:  BB WiWi: 11a bwl 419/550(4)
 
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3

Advertising and promotion 

an integrated marketing communications perspective 
Belch, George E. ; Belch, Michael A. - Thirteenth edition . , [2024]
Copies:  Zentrale:E02 a bwl 430/248(13)
 
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4

Marketing communications 

fame, influencers and agility 
Fill, Chris ; Turnbull, Sarah - Ninth edition . , 2023
Copies:  Zentrale:E02 a bwl 419/598(9); TB Nautik 19/3.2 Fil 6 (2023)
 
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5

Contemporary advertising and integrated marketing communica..:

Arens, William F. ; Weigold, Michael F. - Sixteenth edition . , [2021]
Copies:  Zentrale:E02 a bwl 430/025(16); BB WiWi: 11a bwl 430/025(16)a
 
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6

Advertising and promotion 

an integrated marketing communications perspective 
Belch, George E. ; Belch, Michael A. - 12e, international student edition . , [2021]
Copies:  Zentrale:E02 a bwl 430/248(12)
 
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7

Competitive advertising 

conceptualizations, theoretical analyses, and empirical exp... 
Copies:  Zentrale:E02 a bwl 430/645
 
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8

Modern advertising and the market for audience attention 

the US advertising industry's Turn-of-the-Twentieth-Century...  Routledge explorations in economic history
Sherman, Zoe , 2020
Copies:  Zentrale:E02 a bwl 430/059
 
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9

The business of words 

wordsmiths, linguists, and other language workers 
Thurlow, Crispin - First published . , 2020
Copies:  BB WiWi: 11a bwl 419/887
 
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10

Integrated advertising, promotion and marketing communicati..:

Clow, Kenneth E. ; Baack, Donald - Eight edition, global edition . , [2018]
Copies:  BB WiWi: 11a bwl 430/512(8)
 
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11

Advertising and promotion 

an integrated marketing communications perspective 
Belch, George E. ; Belch, Michael A. - 11e . , [2018]
Copies:  BB WiWi: 11a bwl 430/248(11)
 
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12

Advertising and promotional culture 

case histories 
Copies:  Zentrale:E02 a bwl 430/991; BB WiWi: 11a bwl 430/991a
 
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13

Integrated marketing communication 

creative strategy from idea to implementation 
Blakeman, Robyn - Third edition . , [2018]
Copies:  Zentrale:E02 a bwl 419/550(3); BB WiWi: 11a bwl 419/550(3)a
 
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14

Contemporary advertising and integrated marketing communica..:

Arens, William F. ; Weigold, Michael F. - Fifteenth edition . , [2017]
Copies:  BB WiWi: 11a bwl 430/025(15)
 
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15

Marketing – Werbung – Werbesprache 

Studien zur Germanistik ; Band 68
Copies:  BB WiWi: 11a bwl 419/197
 
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