E-LIB Suche - Ergebnisse für: Yoon, Sukki

1

Message assertiveness and price discounts: differences betw..:

Choi, Dongwon ; Bang, Hyejin ; Yoon, Sukki.
International Journal of Advertising. 43 (2023) 1 - p. 149-172 , 2023

Link: https://doi.org/10.1080/..

2

The COVID‐19 threat and luxury advertising:

Baek, Tae Hyun ; Kim, Jungkeun ; Yoon, Sukki..
Journal of Consumer Behaviour. 22 (2023) 3 - p. 582-596 , 2023

Link: https://doi.org/10.1002/..

3

Cancel anytime!: How easy cancellation options enhance purc..:

Park, Sohyeon ; Kim, Kacy ; Park, Seolwoo..
Journal of Retailing and Consumer Services. 75 (2023) - p. 103481 , 2023

Link: https://doi.org/10.1016/..

4

Introduction to the special issue on the future of advertis..:

Yoon, Sukki
International Journal of Advertising. 41 (2022) 5 - p. 823-826 , 2022

Link: https://doi.org/10.1080/..

5

Pride and gratitude: Egoistic versus altruistic appeals in ..:

Baek, Tae Hyun ; Yoon, Sukki
Journal of Business Research. 142 (2022) - p. 499-511 , 2022

Link: https://doi.org/10.1016/..

6

Hypocrisy Induction in Advertising:

Kim, WooJin ; Ryoo, Yuhosua ; Drumwright, Minette.
Journal of Advertising. 52 (2022) 3 - p. 349-368 , 2022

Link: https://doi.org/10.1080/..

7

The mind of the beholder: congruence effects in luxury prod..:

Rossi, Patricia ; Pantoja, Felipe ; Yoon, Sukki.
International Journal of Advertising. 42 (2022) 3 - p. 562-588 , 2022

Link: https://doi.org/10.1080/..

8

The fatigue illusion: the physical effects of mindlessness:

Camparo, Stayce ; Maymin, Philip Z. ; Park, Chanmo...
Humanities and Social Sciences Communications. 9 (2022) 1 - p. , 2022

Link: https://doi.org/10.1057/..

9

The impact of COVID‐19 on consumer evaluation of authentic ..:

Park, Jooyoung ; Kim, Jungkeun ; Lee, Daniel C....
Psychology & Marketing. , 2021

Link: https://doi.org/10.1002/..

10

Smiling AI agents: How anthropomorphism and broad smiles in..:

Baek, Tae Hyun ; Bakpayev, Marat ; Yoon, Sukki.
International Journal of Advertising. 41 (2021) 5 - p. 850-867 , 2021

Link: https://doi.org/10.1080/..

11

Gym Membership Programs: Image Motivation and Conditional D..:

Pan, Xiaofei ; Yoon, Sukki
Journal of Current Issues & Research in Advertising. 43 (2021) 3 - p. 301-318 , 2021

Link: https://doi.org/10.1080/..

12

Ethical dissonance in environmental advertising: Moderating..:

Kim, WooJin ; Ryoo, Yuhosua ; Yoon, Sukki.
International Journal of Advertising. 40 (2021) 8 - p. 1320-1342 , 2021

Link: https://doi.org/10.1080/..

13

The effect of 360-degree rotatable product images on purcha..:

Kim, Seeun ; Baek, Tae Hyun ; Yoon, Sukki
Journal of Retailing and Consumer Services. 55 (2020) - p. 102062 , 2020

Link: https://doi.org/10.1016/..

14

Death imagery in antipoaching advertising:

Baek, Tae Hyun ; Yoon, Sukki
Psychology & Marketing. 37 (2020) 12 - p. 1684-1695 , 2020

Link: https://doi.org/10.1002/..

15

Temporal and social scarcities: effects on ad evaluations:

Kim, Sujin ; Yoon, Sukki ; Baek, Tae Hyun..
International Journal of Advertising. 40 (2020) 7 - p. 1115-1134 , 2020

Link: https://doi.org/10.1080/..