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Lee, Deborah J W
12  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

In praise of the incomplete leader:

Ancona, Deborah ; Malone, Thomas W. ; Orlikowski, Wanda J.. - Originally published in February 2007. Reprint . . (2011)  - p. 179-196
Exemplar:  :TB Technik g 180/30029
 
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2

Tourism crisis management, knowledge management and organis..:

, In: Crisis management in the tourism industry / ed. by Christof Pforr; Peter Hosie
Blackman, Deborah ; Ritchie, Brent W.. (2009)  - p. 53-73
Exemplar:  TB BHV: tur 25/15
 
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3

Autopoietic limitations of probing the future:

, In: Managing the future / ed. by Haridimos Tsoukas ...
Blackman, Deborah A.. (2004)  - p. 187-203
Exemplar:  TB Nautik 91/2 Man 4 (2004)
 
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4

Creating entrepreneurial communities 

, In: Entrepreneurship, community, and community development / edited by Michael W.-P. Fortunato and Theodore R. Alter
building community capacity for ecosystem development 
Markley, Deborah M. ; Lyons, Thomas S. ; Macke, Donald W.. (2018)  - p. 137-155
Exemplar:  Zentrale:E02 a bwl 039/418
 
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5

Brand architecture design and brand naming decisions:

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Park, C. Whan ; Eisingerich, Andreas ; MacInnis, Deborah J.. (2016)  - p. 109-119
Exemplar:  BB WiWi: 11a bwl 485/345
 
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6

Searching Under the Lamppost 

, In: Political and economic dynamics of the Eurozone crisis / edited by James A. Caporaso and Martin Rhodes
The Evolution of Fiscal Surveillance 
Mabbett, Deborah ; Schelkle, Waltraud. (2016)  - p. 122-144
Exemplar:  Zentrale:E02 a pol 825 x/604
 
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7

Brand forgiveness 

, In: Consumer-brand relationships / ed. by Susan Fournier ...
how close brand relationships influence forgiveness 
Donovan, Leigh Anne Novak ; Priester, Joseph R. ; MacInnis, Deborah J... (2012)  - p. 184-203
Exemplar:  BB WiWi: 11a bwl 424/359
 
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8

Strategic brand concept-image management:

Park, C. Whan. (2010)  - p. 57-75
Exemplar:  BB WiWi: 11a bwl 485/207-1
 
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9

Research directions on strong brand relationships:

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
Park, C. Whan. (2009)  - p. 379-393
Exemplar:  Zentrale:E02 a bwl 485/804
 
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10

Strategic brand concept-image management:

, In: Measuring and managing brands / ed. by Richard Elliott
Park, C. Whan. (2009)  - p. 136-155
Exemplar:  BB WiWi: 11a bwl 485/712-2
 
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11

The connection-prominence attachment model (CPAM) 

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
a conceptual and methodological exploration of brand attach... 
Wan, Zhong ; Park, C. Whan ; Priester, Joseph R... (2009)  - p. 327-341
Exemplar:  Zentrale:E02 a bwl 485/804
 
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12

Brand attachment and a strategic brand exemplar:

, In: Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
Park, C. Whan ; Priester, Joseph. (2008)  - p. 3-17
Exemplar:  BB WiWi: 11a bwl 485/343
 
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