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1 Ergebnisse
1
Relative strategic emphasis and firm-idiosyncratic risk
, In:
Journal of marketing / American Marketing Association
the moderating role of relative performance and demand inst...
Han, Kyuhong
;
Mittal, Vikas
;
Zhang, Yan
. (2017) 4 - p. 25-44
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Relative strategic emphasis and firm-idiosyncratic risk</Title> : <SubTitle>the moderating role of relative performance and demand instability</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B100071575&Exemplar=1&LAN=DE A1 Han, Kyuhong A1 Mittal, Vikas A1 Zhang, Yan YR 2017 JF Journal of marketing / American Marketing Association VO 81 IS 4 SP 25 OP 44 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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