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1 Ergebnisse
1
Creating stronger brands through consumer experience and en..:
, In:
Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
. (2018) - p. 221-242
Exemplar:
BB WiWi
: 11a bwl 424/883
RT Journal Article T1 <Title>Creating stronger brands through consumer experience and engagement</Title> UL https://suche.suub.uni-bremen.de/peid=B100231559&Exemplar=1&LAN=DE A1 Calder, Bobby J. A1 Hollebeek, Linda D. A1 Malthouse, Edward C. YR 2018 JF Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors SP 221 OP 242 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1703152964* CN BB WiWi: 11a bwl 424/883 SF ELIB - SuUB Bremen
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