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1 Ergebnisse
1
Engaging with brands
, In:
Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors
the influence of dispositional and situational brand engage...
Liu, Richie L.
;
Spangenberg, Eric R.
;
Sprott, David E.
.. (2018) - p. 269-292
Exemplar:
BB WiWi
: 11a bwl 424/883
RT Journal Article T1 <Title>Engaging with brands</Title> : <SubTitle>the influence of dispositional and situational brand engagement on customer advocacy</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B100231580&Exemplar=1&LAN=DE A1 Liu, Richie L. A1 Spangenberg, Eric R. A1 Sprott, David E. A1 Czellar, Sandor YR 2018 JF Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors SP 269 OP 292 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1703152964* CN BB WiWi: 11a bwl 424/883 SF ELIB - SuUB Bremen
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