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1 Ergebnisse
1
Vom Homo Oeconomicus zum Homo Digitalis - die Veränderung ..:
, In:
Marketing Weiterdenken / Manfred Bruhn, Manfred Kirchgeorg (Hrsg.)
Backhaus, Klaus
;
Paulsen, Thomas
. (2018) - p. 105-122
Exemplar:
Zentrale
;
TB Wirtschaft
;
BB WiWi
;
RT Journal Article T1
Vom Homo Oeconomicus zum Homo Digitalis - die Veränderung der Informationsasymmetrien durch die Digitalisierung
UL https://suche.suub.uni-bremen.de/peid=B100255667&Exemplar=1&LAN=DE A1 Backhaus, Klaus A1 Paulsen, Thomas YR 2018 JF Marketing Weiterdenken / Manfred Bruhn, Manfred Kirchgeorg (Hrsg.) SP 105 OP 122 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1719900841* CN BB WiWi: 11a bwl 419/357 CN E02: a bwl 419/356a CN E02: a bwl 419/356b CN E02: a bwl 419/356c CN TB Wirtschaft: 19/3 Bru 7(2018) SF ELIB - SuUB Bremen
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