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1 Ergebnisse
1
Do targeted discount offers serve as advertising?
, In:
Management science
evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
. (2017) 8 - p. 2688-2705
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Do targeted discount offers serve as advertising?</Title> : <SubTitle>evidence from 70 field experiments</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B100267634&Exemplar=1&LAN=DE A1 Sahni, Navdeep S. A1 Zou, Dan A1 Chintagunta, Pradeep K. YR 2017 JF Management science VO 63 IS 8 SP 2688 OP 2705 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12602966* CN Zentrale: z bwl 001 jc/975 CN Magazin Zs: fb 9975 CN ZS-Lesesaal: bwl 002 CN Magazin Zs: fb 9975 SF ELIB - SuUB Bremen
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