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1 Ergebnisse
1
Measuring multichannel advertising response:
, In:
Management science
Zantedeschi, Daniel
;
Bradlow, Eric T.
;
Feit, Elea McDonnell
. (2017) 8 - p. 2706-2728
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Measuring multichannel advertising response</Title> UL https://suche.suub.uni-bremen.de/peid=B100267668&Exemplar=1&LAN=DE A1 Zantedeschi, Daniel A1 Bradlow, Eric T. A1 Feit, Elea McDonnell YR 2017 JF Management science VO 63 IS 8 SP 2706 OP 2728 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12602966* CN E02: z bwl 001 jc/975 CN Magazin Zs: fb 9975 CN ZS-Lesesaal: bwl 002 CN Magazin Zs: fb 9975 SF ELIB - SuUB Bremen
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